Recently, Humen

As a "famous Chinese women's clothing town" and "China's children's wear town", Humen has been officially recognized by the State General Administration of quality supervision and quarantine for the "national clothing (leisure wear) industry famous brand creation demonstration zone".

Won the national clothing brand demonstration area

According to the introduction, in order to promote the implementation of the "quality province (city)" and the brand development strategy, the AQSIQ launched a pilot project for the establishment of the "national famous brand creation demonstration zone" nationwide, attracting more than 30 provinces and more than 200 parks in the country to participate in the national famous brand demonstration area.

In November 2013, after being verified by the AQSIQ for strict document review and on-site acceptance, Humen town was awarded the "national clothing (leisure wear) famous brand demonstration zone" qualification.

Then, after more than a year's preparation, in January of this year, the establishment of the Humen town was accepted by the expert group and received the praise from experts.

A few days ago, the AQSIQ officially issued the announcement on agreeing to name the 9 home area of Shenzhen Nanshan District mobile phone industry gathering area as the "national famous brand creation demonstration zone" announcement, and agreed to name Humen as the "national clothing (leisure wear) industry famous brand establishment demonstration zone", the demonstration period is from March 2015 to March 2018.

It is worth mentioning that in the 9 parks identified by the AQSIQ, Humen is the only demonstration area for clothing brands.

At the same time, YISHION, Yi Min, Yi Xun, Song Ying, three Yuan Yi you and Lu Di's 6 garment brand enterprises in Humen town have won the title of "national clothing (leisure wear) industry famous brand establishment demonstration zone backbone enterprise".

Set benchmarking for the national casual wear brand

When it comes to the approval of the AQSIQ, the relevant official of the Humen Municipal Bureau of information and Communications said that as a "Chinese women's clothing town" and "China's children's wear town", Humen will not only add "Humen dress" to the "national name" award, but also means that Humen will bear the burden.

The construction of the brand demonstration area of the industry has made experience for the brand building of the national leisure apparel industry, and set up typical and benchmarking.

Prior to this, the "Chinese women's clothing town" and "China" were acquired by Humen town.

Many honorary titles such as "famous towns" were selected by the China Textile Industry Federation and the China clothing association and other responsible industry organizations. The basis is the cluster effect, influence and status of the garment industry in Humen. The establishment of the national demonstration area was initiated by the AQSIQ. Only 9 parks in the country were approved and the gold content was very high.