Shoe industry innovation and Education Institute SLEM will be held in Holland headquarters in June 4th.

。

"Producers,

The relationship with customers is changing rapidly. "

SLEM announced that when the conference was held, "consumers want more participation opportunities and pparent purchases, and their loyalty is usually short-term.

This will affect

Every link in the value chain. "

SLEM also announced that the internationally renowned speakers will attend the conference and give speeches on these issues. For footwear experts, retailers, manufacturers, agencies, designers and investors, it will be a rare opportunity to collide with new ideas.

Related links:

In 2014, the scale of children's wear market in China exceeded the 140 billion yuan mark, and it will maintain a high growth rate in the next few years. Especially the new policy of "single child" has injected a strong stimulant to the children's clothing industry. All of these means that the children's wear market will have broad market prospects in the future.

Under the new normal, children's clothing industry has entered a great change era. Children's clothing industry is changing from "quantity consumption" to "brand consumption" and "return product".

According to the relevant statistics of the National Bureau of statistics, in 2011, there were 222 million children and 0-14 children in China. With the liberalization of policies, the number of children will rise again.

At the same time, the increasing disposable income will enhance the desire to buy.

According to the insiders, the retail sales of China's children's wear market will double in the 2012-2017 years, and the compound growth rate will reach 20%.. The scale of China's children's clothing market will be further increased in the next few years.

According to statistics, the total retail sales of children's clothing increased from 40 billion 300 million yuan in 2008 to 83 billion yuan in 2012.

In order to buy the right baby clothes, consumers are increasingly pursuing the quality of products, fashion design and even brand symbols instead of entangling the price.

Consumption statistics take family as the unit and purchase consumer goods according to economic capacity. Annual expenditure on children's clothing is steadily increasing.

With the implementation of the new "two child" policy, the number of new born babies in China will further increase.

The new birth will be raised to the level of around 2000, that is, 17 million 800 thousand - 19 million 500 thousand babies are born each year, up 9% - 19%. from 16 million 350 thousand in 2012.

The new baby boom is expected to bring growth potential to the domestic children's wear market and support the expansion and development of China's children's clothing industry.

After years of development, China's children's clothing has gradually formed the scale of industrialization based on the decentralized production and family workshop scale.

Based on the characteristics of children's wear, such as short cycle time, many styles and large demand, the children's clothing industry will grow at a rate of 10%-20% per year. The new birth policy will increase the overall growth rate of children's clothing industry to 30%, and push the market forward.