Beijing time March 2nd, China Statistical Information Service (CSISC) joint Xinhua network, China Quality News Network Released the "2014 comprehensive electricity supplier brand word of mouth report". Taobao, Tmall and Jingdong ranked the top three list. It is worth noting that excellent shopping mall has made great progress in brand recognition than in 2013, and the overall Internet word of mouth has also improved.

2014 comprehensive e-commerce industry brand network word of mouth index evaluation table

It is reported that Shopping mall Such great progress has much to do with its own strategy. First of all, in terms of services, excellent shopping mall offers 10 days difference, 10 days return, 365 days customer service online and other quality services. In addition, the excellent shopping mall has increased its interaction with users. It has been actively interacting with users through micro-blog, WeChat, post bar and other new media tools. It has achieved good results, not only improving service quality but also increasing popularity; secondly, in terms of commodities, excellent shopping mall has always strictly controlled commodity clearance, 100% quality assurance, so that users can buy reassurance, but also constantly expand commodity categories, giving users more choices.

Best buy Fashion Mall ranks top in brand health

Excellent shopping mall has won excellent results in terms of brand health. On the whole, although the health index of the brands in the list is different, they are different from each other. brand The word of mouth index has little influence.

Excellent shopping mall is the seventh place in brand consumer interaction.

In terms of consumer interaction, gifted shopping mall is seventh, Taobao and Tmall are far ahead, and the gap between other websites is very small.

In 2015, the excellent shopping mall will continue to strive to improve service quality and constantly select quality products, so that every user can feel the ultimate shopping experience.