Behind every customer, there are generally N friends, family members, colleagues and so on.

If you win a good reputation from a customer, you may win N's personal favor. Nowadays, customers often shop more than three stores. You offend a customer, which means that you ignore the negative effects of N customers behind you. Your competitors also have more customers. Some people say that developing new customers is N times the cost of retaining old customers.

Nowadays, to improve the efficiency of clothing joining single store, we must increase the customer's return rate and consolidate your customer loyalty.

The way to retain customers is:

1, remember the customers' portrait and related characteristics, think about the customers' thoughts and communicate with customers.

A brand clothing store manager has recorded her service experience: every customer who enters the shop must carefully scrutinize her portrait or her characteristics when they enter the store.

When customers come back next time, they will recognize her. Even when they pass by their shop one day, they will nod and smile with her and say, "Hello," and customers will naturally nod their heads in response.

When she comes here for the third time, I will talk with her like a friend and let the customers remember me.

When she comes here for the fourth time, I will be very active and enthusiastic with beautiful women, handsome guys, aunts...

Very close to greeting her, so that customers feel that I am a trusted friend, relatives, chat with her family, chat all the way to make customers stay in the store for a while, increase the opportunity to buy.

2, establish customer files, and provide a "warm heart" service to customers one by one.

3, give points card, VIP card, membership card, etc.

4, continue to provide customers with information on product listing and purchase of shoes.

5, constantly accumulate customer's word of mouth, and establish good competitiveness with good products.

6, allowing customers to enjoy reading, music, video, coffee, tea and Internet integration.

It allows customers to enjoy the satisfaction and comfort brought by shopping, and also provides free shoes repair, shoes cleaning, small medicine boxes, etc., with customers' opinion books and smiling service cards on the spot.

However, in

Behind the scenes, we often see some phenomena that have damaged the brand image.

As a brand name card, the salesperson's image spokesperson, if the mouth speaks "ruthlessly", is actually neglecting the importance of service.

For example, store operations often encounter:

Peel off the paint, easy to buckle, sweater easy to pilling, clothes too big or too small, and so on, customers usually complain of bad language, shouting, shouting, shouting and angry in their mouths, and being angry with the shop assistants, acting rudely, even throwing shoes, or shouting to go to the consumers' Association to complain, or to find the media to expose your brand. Some customers ask for compensation for mental loss. If the foot is killed by a pin, the medical certificate will be required to cure the wound.

How can we do it? Generally speaking, let the customers calm down and not talk directly. Before dealing with complaints, we must first calm the minds of the customers. If they are not suitable for solving the problem, they can change the time and place. In order not to affect their customers, they can take the customers to the inside of the store, such as asking the customers to go to the store and discuss them separately, first pour a cup of water, analyze the essentials of after-sale, explain to the customers, eliminate customers' anger and empathy, and can also provide some material compensation, such as sending a few pairs of socks or other gifts, or sending a discount card, expressing your apologies with real or discount cards, letting customers eliminate their grievances. Complain that most customers ask for a change or refund the money, but customers tend to wear them out.

The last thing customers do is to feel good about your clothing store and shopping guide, not just goods.

A shopping guide is a store's name card, a customer's adviser, and a friend. The store personnel are not only selling products, but also selling services. A proper sentence will make the customers appreciate you, remember your brand and choose your brand.

The success of brand can make competitors unable to imitate, and good service can get more loyal customers.