At the beginning of February, Burberry started the global cooperation plan with Line. The first activity was to create Line official account for Burberry. The two sides will cooperate to provide Line LINE live broadcast function LINE LIVE CAST to enable the live broadcast of the Burberry Prorsum fashion show in London Fashion week.

Not only that, Burberry has also launched a cartoon video clip with LINE.

In the short film, Line's classic cartoon character, Brown and Burberry, wears Burberry classic waterproof windbreaker and Kashmir lattice scarf. It not only visits London's great attractions, shopping in Burberry stores, but also sits in the front row of the London fashion show, and makes a photo with Anna Wintour, supermodel Cara Delevingne, Mario Testino, and the brand director and Testino of the Delevingne.

Though the laughter of the rabbit is weird, in general, the video is still very cute.

In mid February, Japanese Line users can also download the exclusive maps designed by Burberry for Line.

However, it is not to make Europe or that great effort.

Customers are happy to look at the source of Line users.

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As of February 2015, the number of users of Line has exceeded 600 million, of which 30% of Japanese users account for.

The cooperation with Line is inseparable from the sales strategy.

Burberry has always attached great importance to the Japanese market. The existing branches include 16 branches, including Kobe, Tokyo Ginza and the branch of the mobile phone. Since June 2015, the Burberry global products including the Heritage windbreaker and scarf made by the United Kingdom will replace the original authorized products.

"This exciting cooperation plan enables us to

The consumers establish a close relationship and share the rich historical assets and design culture of Burberry.

Burberry CEO and creative director Christopher Bailey said in an interview.

In 2014, Burberry used similar marketing methods on WeChat, China.

By watching Burberry official WeChat, users around the world can see the interactive content before and after the fashion show and the story behind the scenes.

In addition, a 360 degree dynamic show gallery is put on the official WeChat platform of Burberry. WeChat users can imagine that they have arrived at the scene.

So much effort has been devoted to marketing in Asian markets, because Asia is now the largest market for Burberry.

According to Burberry 2014's earnings report, Burberry's revenue in the Asia Pacific market accounts for 38.6% of the total revenue of the year, reaching 870 million pounds (8 billion 399 million yuan), which exceeds 812 million pounds (7 billion 839 million yuan) of four markets in Europe, the Middle East, India and Africa.

Well, guess what, WeChat and Line, which one will be the next instant messaging software? Maybe it's Kakao Talk of Korea.