Hami's clothing market is popular before the Spring Festival.

It's only half a month away from the Spring Festival.

It is even more prosperous.

Reporters saw several large shopping malls in downtown Hami, and the crowds in the shopping malls surged. Many shops were crowded with consumers who came to buy new clothes before, and the festival atmosphere was strong.

It can be seen that the concept of "new year wear new clothes" has become an important reason for the public to join the Spring Festival buying army.

In Wenzhou commercial city, one sells.

According to businessmen, the peak season of clothing sales usually starts on New Year's day, until the Spring Festival, which will last for more than a month.

And after the festival, business is rather cold.

Xiao Yu opened a women's clothing store in the shopping mall street. At this time, in this small shop less than 20 square meters, the customers were packed up, and two waiters were busy.

Xiao Yu said: "the general mid-range clothes are better sold, the price ranges from 200 yuan to 500 yuan, and customers are more receptive."

Most people choose to buy clothes before the festival, but some people postpone their purchase until after the Spring Festival.

Kobayashi, an employee of a clothing store, said, "I don't like to buy clothes before the Spring Festival. Businesses are very expensive, they can't afford to buy, and they don't like to bargain with them. It's better to wait until the end of the year. Clothes start to be discounted and bought again. Anyway, they don't need clothes to wear."

Even if some citizens have such a consumption concept, it is still difficult to change the trend of booming clothing market.

"After the Spring Festival, our winter clothes and other winter clothes are going to rack down and prepare for spring clothes, so our sales promotion is still very strong for the last golden period of sale."

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The shopkeeper told reporters.

It is understood that in order to greet the peak shopping season before the Spring Festival, the major shopping malls in the city started marketing offensive, discount, profit making, consumption rebate, gift giving, and so on.

"Although they usually buy new clothes three or five times, they do not have such a big discount now, so much discount."

Gong Gong, who took the "spoils" of her new harvest, told the reporter, "the price of this down jacket is one thousand and six hundred yuan, no discount, it is a little expensive, and it is not willing to buy it. I came here today to see forty percent off and try it on and buy it."

"I don't care much about my new year's Eve," said Ms. Yang.

But they will buy for their families. This will not cost more than 3000 yuan to buy clothes for their parents this year.

The purchase of clothes during the Spring Festival has gradually become a manifestation of public love for the family members.

When asked about "buying new clothes in the new year", several people who interviewed randomly answered the affirmative answer.

Buying new clothes in the new year is no longer due to lack of clothes, but because wearing new clothes in the new year has been integrated into people's life philosophy and become a custom.

However, people in the industry remind consumers that they must polish their eyes when buying discount clothing so as not to suffer losses.

It is understood that individual businesses in the clothing discount sale season, seize the customer's discount psychology favor, will take some second-hand goods or backlog as the end of season to sell, and some even deliberately raise the original price and then discount.