At present, the whole world is enveloped in a running trend, and the related products have become sports brands.

Nike or Puma's important revenue source, and has become a professional project such as BROOKS or ASICS brand.

　　據(jù)專家估計，全球跑步者為制造商帶來的年營業(yè)額不但高達150億歐元，且其趨勢仍持續(xù)發(fā)展，以adidas(阿迪達斯)為例，今(2014)年第三季，該公司跑步相關(guān)產(chǎn)品銷售值大大提升了20%，其中一部分應(yīng)歸功冬天氣候溫和之賜，今年2月間德國不但少雪而且溫暖如春，誘使不少人到室外跑步，乃致德國最大運動用品專賣連鎖店Intersport今年2月跑鞋銷售較去(2013)年同月大幅攀增了70%，但跑步產(chǎn)品在德暢銷已非一朝一夕之事，事實上，多年來，其銷售一直不斷升高，2011年其收益增幅甚至高達13%，而今年除了氣候影響以外，也受到跑步人數(shù)越來越多的有利因素推動，此點可由1999-2013年間德國每年舉辦的馬拉松跑步運動，由78項逐年增加到200項而看出其中一斑。

In order to encourage consumers to run more frequently, sports products manufacturers are also sponsoring long-distance race.

The 10 night race was held in the capital of the country, attracting 6500 women only in one city in Berlin, Germany. The other two American businesses, such as Under Armour and BROOKS, respectively sponsored two major activities such as "Tough Mudder" and the iron Han cross country obstacle race (Strongman-Run). On the other hand, manufacturers also did not forget to improve their products, such as introducing skid running shoes and warm weather proof and breathable all-weather trousers. Taking Japanese brand ASICS as an example, although the manufacturer did not involve golf products, nor did Adidas and Nike belong to all round product manufacturers, ASICS ranked fifth in the global supplier market over the years. For example, this summer has been in the world.

Another brand BROOKS, which once fell to eightieth place in Intersprot suppliers many years ago, has now moved to thirty-sixth place rapidly. Obviously, the efforts of these manufacturers have already captured the favor of consumers and received feedback.

At present, even the people of mainland China are starting to join in running. Take the marathon race held in Shanghai this autumn as an example. In less than 30 minutes, 35 thousand entries will be immediately snapped up. Under such circumstances, it is foreseeable that sporting goods stores around the world will continue to expand in the future.

Shelves can satisfy the increasing market demand.