What is "three evil"?

Bad habit: only selling what you like. style

What is the most important job of shopping guide when new models are on sale? Hang up version? Trial version? Invite old customers. Find a selling point. One thing is more important than all these, that is, comment on every new item.

"This is so beautiful. When I get my salary, I'll buy one, too."

"This is really ugly. No ghost will buy it. I don't know why the boss has ordered so much."

So, eventually, they like to sell well, but they do not like to sell, so the shopping guide becomes more "confident" and thinks that their judgement ability is very strong. There is an idea that I sell goods every day, and I certainly know what to sell better.

Because you like it, so when you push it with confidence, if you don't like it, even if you are very good at introducing goods and praising customers, the turnover rate is still very low.

The right concept: buying and selling is not the same. It can not be measured by selling standards.

　　 Bad habit two: just like selling. New pattern

Shopping guide is the most loathing animal in the world. Once new models are listed, the old ones are easy to be pressed.

For example, in autumn, when the woolen coat is loaded, the thin coat will not move. It is not the weather that is not suitable, but the shopping guide. After a little cold weather, the thin coat passed the selling season.

Correct concept: sales should be based on sales cycle and wearing cycle, and should first push the old money and push the new model, so that the impression that the shop will give customers will always be new.

　 Bad habit three: only sell uniform code.

　　 Shopping guide Complain that the broken code is not good enough to sell. Actually, in my eyes, there is no difference between the broken code and the uniform code. Because any individual of a customer needs only one code. For example, for S code customers, there is no difference between full code and only S code. Why is shopping guide only willing to push the price code? Because he does not need to remember, there is no "risk".

Correct idea: remember the remaining size of the broken code, first deduce the code.

If the shopping guide abandons the above three "bad habits", the stock will always preserve the optimal state. Not only will the performance continue to be good, but the end of the season will be reduced to the lowest level, or even the result of zero inventory will easily occur.