Yesterday,

In many shopping malls in the city, we can see that all kinds of down clothing products have been put on shelves in large stores. Although the weather is not too cold, many consumers have begun to buy down coats.

Consumers in this city, especially young people, pay more attention to lightness, fashion and functionality when purchasing down coats.

Once people choose bulky down clothes only in extremely cold weather, but the down garments in the market are keeping up with fashion trends, and more emphasis on tailoring and functionality.

Compared with the past,

We can see that clothing stores and brand stores in major shopping malls have made down garments as the main selling clothing, attracting many consumers to choose.

And warmth is no longer the only selling point of such clothing. Many functions such as elasticity, waterproofing and windbreak make the down jacket suit consumers' favor between autumn and winter.

From 100 yuan to more than 1000 yuan, down price clothing at all prices can be seen in the market.

In a fast fashion shop, a reporter saw that a woman's down coats cost less than 900 yuan, and the down filling is 100 grams.

Up to 90%.

A famous outdoor brand of the new winter light down jacket is priced at nearly two thousand yuan. It can be put in the bag after folding and is very portable.

In addition, the addition of functions such as heat resistance, stain resistance, splashing prevention and tear proof design also made down garments become the first choice for many consumers at the beginning of cooling down.