First of all, the advantages of clothing are: first, people are indispensable; two, when friends and family send gifts, they often choose clothes; three, clothes are indispensable items during the holidays; four, the styles of clothes are diverse, and it is easy to arouse the desire of female friends to buy.

Secondly, clothing profits are relatively high, generally 55% off purchase, 20 percent off sales also have nearly 70% profits, and there are many varieties of clothing, consumers can not make obvious price comparison, owners easily grasp the initiative, so the clothing industry has a huge market prospect.

So what do you want to know when you open a clothing store?

Ready to open

You need to know these things before:

Business area:

Clothing wins by the style and price, the shop size is not high, and the minimum size is no less than 25 square meters.

Capital investment:

Except for rent and decoration, 10 square meters of stock is about 7000 yuan, and so on.

Mode of operation:

Single brand franchised store and multi brand storefront.

A single brand store is basically a form of franchise. After signing an agreement with the manufacturer, the manufacturer provides textile decoration information, product manuals, publicity POP, image cabinets and so on. Multi brand stores are more flexible, including storefront decoration, and the price discount can be random.

Shop decoration:

It is the pursuit of personalized products, shop decoration also needs personality, can use the original color wooden shelves.

As for the display of products, try to put the products in shape, and do not just hang them in the whole row!

Profit reference:

There will be backlogs in any case, so the general situation is: the same batch of goods, high profit in the early stage, thin profit at the later stage, except for expenses, on average, the net profit is around 35%.

Because the entry threshold is low, there are more competitors in the clothing store, but most businesses are very ordinary. Only a few shops can become the top representatives. It is not the limitation of funds. Instead, it is necessary to have a sense of judgement in the management of clothing purchase. It is necessary for shopkeepers to observe the styles, colors, prices, and consumption psychology, and at the same time, need to have a keen sales promotion ability. Therefore, the general owners can not do it. If you have less of the above abilities, the more careful you are to intervene in the clothing industry, the more careful you will be.

Points for attention:

Product backlog is the most careful problem for clothing stores. Many shops lose their money in product backlog, and many stores do not lose money, but they only earn a lot of backlog goods.

The two option is: if the local consumption ability is strong, people's brand recognition is high, and the shopkeeper is not proficient in clothing, then we should consider making a single brand, taking the alliance's route, and exploiting the strength of the manufacturer to develop the market; if the local consumption ability is ordinary, there is no brand name, it is more suitable for various products, but there is a premise that the owner needs to know: brand consumption is an inevitable trend.

Requirements for shopkeepers: first, a clear understanding of the trend; two, proficient in product materials; three, familiar with local consumption structure; four, timely promotion capabilities.