Effective and successful brand merchandising is the most direct advertising impact and image effect faced by consumers. Therefore, keep in mind that good display can help you build a shop with high popularity. Let's explain the related skills to you by Xiaobian.

Shop display must have a sense of rhythm: do not divide the color system too rigid, the left side of the store is cool, the right side is warm color too inharmonious, and should have a sense of rhythm, just like music.

Color matching principle: the same color matching, the same color of the women's clothing will give people a very comfortable feeling, the grade will be improved, but do not put the same style, the same length of clothing together, so as not to make people feel like a warehouse; contrast color matching, that is to say with cold color to foil warm color.

Such as: use green women's clothing to set off the red women's clothing, use blue women's clothing to foil yellow women's clothing, put on a pole, can not let cool colors and warm colors each account for 50%, preferably the proportion of 3:7 is appropriate.

Rational utilization

In the so-called living area, it is the first area that is most easily seen in the direction of pedestrian flow, or vice versa.

Put your main women's clothing in the living area and put the secondary style in the dead zone, so that sales can be greatly improved.

To master: some businessmen think that models are easier to enhance the display effect. Many models will be stacked in their stores. In fact, it will have the opposite effect. The so-called "rare things are expensive". Too many models will make customers feel overwhelmed, and wear the best styles on models.

First, you need to know who is the person who comes to buy clothes everyday. The mothers of children of different ages will choose when to patronize your women's clothing store and master this rule so that they can reasonably distribute the display of women's clothing.

For example, people on Monday, two or three and fourth are usually "high income" mothers, so that you can put several fashionable, expensive, unique styles of women's clothing in the living area or on the model.

On Friday afternoon, Saturday and Sunday, the crowd is more popular, and ordinary and low priced women's clothing can be hung on live areas and models.