Recently, NetEase and Metersbonwe have reached strategic cooperation to explore new marketing methods for young people. The cooperation involves a variety of NetEase heavyweight products such as Yi Xin, NetEase cloud music and NetEase open class. NetEase and Metersbonwe will deeply integrate their respective online and offline advantages, try the new mode of cooperation between the Internet and traditional industries, and work together to create seamless interaction platform for entities and virtual products.

This is different from traditional cooperation. NetEase The cooperation with Metersbonwe will take the flagship store of Metersbonwe as the base station, synchronize the O2O layout of Metersbonwe line, combine the advantages of NetEase online resources, achieve the online interaction and offline linkage to achieve the "store network interaction" effect, and is another step of Metersbonwe cross-border marketing. According to the introduction, NetEase's "attitude" value proposition is in deep agreement with Metersbonwe's "not taking the unusual road" brand idea, through cooperation, aims to enhance the influence of the two platforms in the young people's group.

The NetEase's cooperation with Metersbonwe involves a wide range of products and business lines. Including NetEase cloud music, Yi Xin, NetEase open class and so on. Take the cooperation of NetEase cloud music as an example, the "music underpants" will be launched, each with a limited amount of one thousand, including a variety of interesting music attitude patterns. Users can share their favorite styles with friends through sharing with friends. "Music underpants" is produced by Metersbonwe and NetEase cloud music. At the same time, Metersbonwe will set up "music pants" zone in its flagship store and online flagship store. Users can purchase their favorite online style. They can also buy and test experience at the flagship store and have fun and fun activities.

The cross border cooperation of NetEase's open class products has turned its attention to the boys who are shopping with their girlfriends, and has launched various interactive ways of "male ticket receiving stations". At the Metersbonwe men's flagship store, male boyfriends can answer questions online to win shopping discounts for their girlfriends, and earn the right to draw lottery tickets. The men's ticket receiving station also provides a variety of tutorials to teach boys how to express love to girls. The "male ticket receiving station" provided by NetEase will cover several Metersbonwe flagship stores throughout the country.

In fact, the cross-border cooperation between NetEase and Metersbonwe is not accidental. Yi Xin, a black horse in the mobile social field, has attracted more than one hundred million users in less than a year since its launch. Its differentiated functions have successfully captured many young users who pursue quality; NetEase cloud music, as the best music APP in China, has the most complete high-quality Library in China, and users can always find satisfactory songs; the sound quality reaches 320Kbps, truly realizing the enjoyment of high quality music; NetEase open class products are second to none in the field of online education in China, and take the lead in bringing knowledge sharing to young users without borders.

Metersbonwe is the leading young fashion designer in China. brand The products of fashion, the price of the masses, give consumers the brand image of youthful vigor and personality. There are nearly 5000 outlets and franchisees in the country, with marketing networks all over the country, and online layout of the official shopping platform, "state purchase network", which has created a first mover advantage under the O2O. Metersbonwe has been actively exploring the help of Internet tools for physical formats. This year, the new services offered by Internet tools such as full circulation, cloud storage, mobile payment and so on are all leading in the industry. "One shop is out of stock, and the whole country is searching for goods" effectively extends the physical space of shops, solves the trouble caused by the lack of color and broken codes, and brings the practical convenience to consumers with the mobile payment experience that "no wallet can go out shopping".

According to the person in charge of cooperation, the age of users of NetEase products is concentrated in the age of 18 to 30, and the high degree of coincidence with the age group of Metersbonwe consumers has also become an important reason for the cross-border cooperation.

NetEase CEO Ding Lei said, "Metersbonwe's exploration of Internet is very active. We are very pleased to see the efforts made by Metersbonwe in the Internet transformation. NetEase has accumulated rich experience in Internet operation, and hopes that both sides will jointly promote the influence of young people.

Zhou Chengjian, founder and chairman of Metersbonwe, also said: "cooperation with NetEase is a powerful exploration of Metersbonwe's Internet marketing. Metersbonwe is going to lead the young trend again in this era, and only follow the trend of Internet and mobile Internet."

In recent years, traditional industries have been straddling "touches". The cross-border cooperation between NetEase and Metersbonwe is the first cross. platform And cross industry cooperation mode, the two sides will carry out more in-depth cooperation and exploration in more areas.