Half a month ago, Durant received the endorsement contract of the price tag for sports brand Andrea, which is 10 billion 2.65-2.85 dollars, which is an irresistible temptation for anyone. The outside world thought that the old Nike would lose this shake Qian Shu, but Nike chose the matching contract at the last moment, leaving Adu with the same conditions. This is the second class of economics lessons for the fans who have seen the fans. The original signing of the shoe contract this year has nothing to do with the NBA contract.

　　 Nike The contract for Durant is 7 years and 60 million dollars, and will expire this year. Originally, Nike's intention was to renew the contract with about $20 million a year, and Andemar's offer exceeded the budget. This happens frequently when NBA players transfer, and sports brand endorsement contracts also refer to the form of NBA contract, adding the "matching contract" to renew the contract.

　　 matching The meaning of the contract is that when the players and team expire, if the other teams offer higher quotations, the players must stay in teams if the old clubs pay the same conditions.

From the stadium to the mall, Nike also overcame challenger Andemar with the same principle. With the cash portion plus complex shares and dividends, Durant may get more than $300 million from Nike in the next ten years.

According to us business statistics, Durant's KD series sneakers at Nike brought us $175 million in revenue last season, while Andemar Last year The total revenue of basketball shoe business is only 30 million US dollars.

But even if Nike is in a big way, the price of the shoes will inevitably rise as the cost of endorsement increases by 30%. Some people say that Andrea has sent the most expensive assists in history, and has succeeded in driving up prices. Now the retail price of Durant's 7 generation shoes is already 1199 yuan, and then it is going up. I'm afraid more fans can only hope to buy the last season's discount shoes in the new season.

Professional fans commented: the strange rule is that the shoe contract rules are not enough. If there is luxury tax and salary cap like NBA, it would be great.