American meteorologist Lorenz once proposed Butterfly Effect Theory, a butterfly's inciting wings in the mountains of Brazil can cause a tornado in distant America. The butterfly effect tells us that we should guard against getting rid of things and tell us more about prudence.

And now China Women's Shoes Market competition, the competition among brands is becoming more and more intense. How does Q get the first prize in the brutal market competition and how to stir up the wings and blow up the wave of Chinese women's shoes market? Let's take a look at China shoes net for you to analyze the survival of Chinese fashion women's shoes in fashion, and to explore the "Butterfly Effect" in the marketing of women's shoes in Q.

The following is an interview:

China shoes net: since last year, the industry of women's shoes in China is facing a grim situation of declining performance and shrinking stores. The situation of survival of the fittest is becoming more and more obvious. What major adjustments have been made by the Q fashion women's brand in such a situation?

Q fashion women's shoes: the competitiveness of the previous women's shoes industry is relatively small. In recent one or two years, many women's shoes brands are mushrooming like mushrooms. Because of the increased competitiveness, the women's shoes that do not practice "internal strength" can't survive in the fierce market competition. For the Q fashion women's shoes, it can be described as "ten years of grinding a sword". In the current competitive situation, what we need to do is to train the "internal strength" and enhance the comprehensive competitive strength of the brand. This is an important fundamental point for the long-term development of the enterprise.

China shoes net: under the constant practice of "internal strength", what is the development status of the Q fashion shoes brand?

Yisi Q fashion shoes: Yi Si Q fashion shoes development is still very robust, adhere to the differentiated brand line, and pay special attention to brand reputation building and dissemination. First, we can have such popularity and thousands of franchisees from an unknown brand in a few years. This is a very big breakthrough. Second, our demand for customers is getting higher and higher, and the requirements for the whole terminal stores are very strict. All franchisees must sign the contract to the company. The shopkeeper and the boss must come to the company to receive fifteen days of basic training to ensure that the distributor fully meets the requirements of the Q brand and can better serve consumers.

China shoes net: why can the Q fashion shoes brand rise in the "storm" of the industry?

Q fashion women's shoes: the core competitiveness of the Q fashion shoes mainly embodies three points:

The first is the powerful channel terminal system, which forms the layout of the whole network under the O2O online and offline. Up to now, there are more than 1000 terminal outlets in the Q channel, which are mainly direct and channel joining, which lays a solid foundation for the rapid development of the brand in the future.

The second is quality products, women's shoes, the pace of renewal is too fast, for this reason, Q brand attaches great importance to product R & D innovation, based on leading the fashion trend of Chinese women's shoes; at the same time, in the quality of products, it is strict quality control, including from material ordering, cutting production, quality inspection and shipment and so on every link, is strictly according to the international line brand women's shoes quality standards. If the quality is not enough, the brand will not be mentioned.

The third is terminal joining one-stop service. Q For franchisees, there is a complete set of perfect terminal joining service system to guide and assist, such as free training of store manager skills, market supervision on-site door-to-door guidance, merchandising, planning and marketing of activities, gap free docking and optimization of goods inventory, etc., so as to satisfy and serve our franchisees with the greatest degree. Only when franchisees are served, will they promote our brand more diligently.

China shoes net: offline terminal entity store is the top priority of strategic layout. The Q store is growing in the country. What is the company's plan for future market expansion?

Q fashion women's shoes: the rapid growth of the Q fashion women's shoes is inseparable from our most loyal partners. Without their support, there is no Q today. Therefore, in the future market development strategy planning, the Q fashion shoes will continue to follow the differentiated route as always, and insist on finding a team with rich experience in direct retailing and a team with high brand loyalty and awareness, not just a simple retail wholesaler. Making money is important, but there is no consistent brand value to support. The market competitiveness of the entire marketing system will be greatly reduced, and it is difficult to go far. We hope that the Q fashion shoes can join together with our partners to win the brand ideal together.

China shoes net: Q fashion shoes is a brand with clear goals and strong pursuit of steady development. I also want to know about Q's fashion shoes for Internet media. For example, what is the cooperation space between Q shoes and our media industry? What are the benefits and rewards of such cooperation?

Yi Si Q fashion shoes: the Q fashion shoes brand has been built for ten years. In the past ten years, we have worked hard to consolidate the brand foundation, adhere to the original brand, adhere to the precise marketing route, step by step, and promote our brand to the terminal group through the personal experience and word of mouth spread of our consumers, distributors, channels, which is much more accurate and popular among the people.

Of course, the Q fashion women shoes terminal is solid. Today, the development of enterprises to different stages, our coping strategies also need to be different. In order to expand the coverage and enhance the strength of the brand, we are also seeking the more rapid development with the help of some high quality external forces. Compared with the strategic alliance of China's largest footwear B2B platform, China shoes net, to a certain extent, strong joint development and precise counterpoint can play a powerful role in boosting the rapid development of Q fashion shoes.

Editor's summary

With the development of the traditional retail industry from the single channel era of entity chain to the multi-channel era of online and offline integration, the terminal has undergone tremendous changes. However, with the rise of mobile Internet, the era of full channel attention to consumer experience and brand reputation has become the main theme of the new era of retail industry. The Q fashion shoes brand can achieve such outstanding performance and development in just a few years. Apart from differentiated brand positioning and continuous innovation, it is more important to adhere to the "Butterfly Effect" of brand reputation. It is the answer: no good word of mouth, where to get a good brand.