Wangfujing At the strategic transformation conference, it announced that the strategic transformation was launched in an all-round way, and no longer opened shop in the traditional department store business mode, but shifted the focus of development to the shopping center and Oteri J format. At the same time, the depth of joint operation was carried out for the suppliers to gradually increase the proportion of proprietary commodities.

Prior to that, Wangfujing has announced a full channel transformation, online and offline integration of O2O business. However, yesterday (August 13th), Dong Miyue, a reporter from Wangfujing, told reporters that Wangfujing would not abandon the department store format, but would focus on developing and putting into practice the shopping centers and outlets.

Before Wangfujing announced plans, it will open 4~5 shopping center before 2015, and complete the layout of provincial capital city stores in 5 years. And the outlets, Wangfujing. Buy The Spring Department Store owns 16 department stores and 3 Oteri J in the whole country.

Behind the strategic adjustment is Wangfujing. achievement Pressure. Wangfujing 2013 annual report shows that operating income of 19 billion 800 million yuan, an increase of 8.35% over the same period, net profit of 690 million yuan, an increase of 3.09% over the same period last year.

According to the Wangfujing financial report, from 2010 to 2012, Wangfujing's operating income grew by 25.66%, 20.18% and 8.97%, respectively, with net profit growth of -2.16%, 54.94% and 15.56% over the same period.

In the first quarter of this year, the performance of Wangfujing continued to decline, operating income of 5 billion 240 million yuan, down 4.97% compared with the same period last year, net profit 223 million yuan, an increase of 0.45% over the same period last year. This is the first time that Wangfujing has suffered a single quarterly decline since 2010.

Other department stores are facing the same problem as Wangfujing. Wind statistics show that there are as many as 30 O2O concept companies, 23 of which are commercial trading companies, most of which have already worked with Tencent or Alibaba.

Guo Zengli, director of the Development Committee of the China shopping union shopping center, told reporters that the transformation of shopping centers and outlets of the department stores should not rush to the herd, otherwise there would be an excess, resulting in the same homogenization as the current department stores. Instead, they should be subdivided into small groups, showing a small and fine display. Moreover, the department stores should also pay attention to functional coordination in increasing the catering and children's businesses, not just increasing in order to increase, but should be linked with other formats.