< p > General Electric (GE) has always been famous for producing consumer goods, such as refrigerators and light bulbs.

The company launched a campaign to show how some of its advanced materials are used in industrial and scientific applications, such as helping humans walk on the moon.

< /p >

< p > to celebrate the 45th anniversary anniversary of NASA's Apollo 11 lunar landing in July 20th, Ge will launch a limited edition Missions moon boots campaign < a target= "_blank" href= "//www.pmae.cn/" > shoes < /a >.

The company provided materials for boots and helmets worn by astronauts Baz Aldrin, Neal Armstrong and Michael Corinth on the moon.

< /p >

Linda Boff, executive director of Ge global brand marketing, said: "this campaign aims at highlighting the power of advanced materials to emulate the original lunar boots 45 years ago (which used GE silicone material) and also to disseminate the supermaterial developed by the P laboratory.

< < /p >.

< p > "by focusing on the dissemination of the super materials used in our limited edition sports shoes, such as stable carbon fiber and waterproof a href=" http://cailiao.sjfzxm.com/ > coating < /a >, it will help the public to understand the role of these technologies.

< < /p >.

< p > although the activity is aimed directly at consumers, this sneaker uses advanced materials used by General Electric in B2B products, including jet engines, wind turbines and medical care equipment.

< /p >

< p > this sneaker is designed by general electric with fashion company Android Homme and online retailer Jack Threads.com. It was sold exclusively on Jack Threads at 4:18 p.m. Eastern time in the United States in the afternoon of July 20th (this is exactly the time when Apollo 11 landed on the moon in 1969).

The sale of 100 pairs of sneakers is only limited to $196.90.

This figure is to commemorate the year of the moon.

< /p >

< p > besides using silica gel developed for the original moon boots, the new sneakers also use carbon fiber side panels and thermoplastic elastomers on the upper.

< /p >

< p > Olstein says GE's other initiative is to use the moon boots sports shoes as the dissemination of a href= "http://cailiao.sjfzxm.com/" > tool > /a.

< /p >