In the evening of July 11th P, the company issued a notice that the company will raise the total amount of less than 1 billion 900 million yuan in the non-public offering of < a href= "http://www.pmae.cn/" > < /a > > for "four phases of construction projects in Zhuhai production base", "Guangdong Bai Jia Shan single product operation project", "technology operation center project", "information planning and construction project" and "terminal fine management and brand building project" and so on. < /p >
The main purpose of this refinancing is to make use of the financing capital to invest in the company's own development projects, further expand the scale of the company's capital and net assets, improve the operational stability and risk resistance capabilities, and realize the positive interaction between industry and capital, and create a platform based enterprise. P < /p >
< p > in recent years, with the increase of morbidity and aging of people, health has become the most popular area of public concern. With the support of national policies and the rapid growth of the industry, China's health care products industry has entered gold for ten years. < /p >
< p > "the company continues to deepen the brand, < a href=" //www.pmae.cn/ "> Product < /a > channel, service and other four driving forces, constantly consolidating the core competitiveness of enterprises, and firmly seize the opportunities brought by the industry environment. Lin Zhicheng emphasized that the transformation of company strategy from product marketing to value marketing is committed to building "service power" into the next core competitiveness of differentiation. < /p >
< p > in the face of the surging tide of mobile Internet in the era of big data, we should step up the integration of resources on line and make use of big data innovation services to enhance brand influence. In 2014, the health care center system was launched. Through the promotion of "nutritionist member stores" and the establishment of a nutritionist member platform, we established a communication and interaction channel with the online and offline consumers and terminal stores. Help product marketing upgrade to value marketing strategy < /p >
< p > "the new member management mode provides professional and integrated health services for members, which helps significantly improve the rate of repeat purchase and stimulate the same store growth. It is an important step for the company to enter the new stage of endogenous growth strategically. Under the background of the aging of the population and the improvement of residents' health consciousness, this mode is expected to open up new growth space and promote the company's performance to continue to maintain rapid growth. < /p >
< p > Lin Zhicheng said that in 2014, health will change from the extensive expansion of the terminal to the endogenous growth. It will make all efforts to integrate the resources of the capital market platform in a global perspective. In the mobile Internet era and the background of big data era, from product marketing to value marketing, the platform and service enterprises will be built to achieve the "Peach Blossom Spring". < /p >
< p > it is learnt that, in the face of the rapid development of the industry, matching a href= "http://www.pmae.cn/" > Enterprise < /a > high growth rate, the fund is expected to expand its existing capacity through capital strength, build comprehensive competitive power in an all-round way, further create differentiated "product strength", strengthen the core competitiveness of "brand" and "channel", and accelerate the upgrading of "service power". < /p >