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Sharing Women'S Clothing Franchisee'S Points To Bear In Mind

2014/7/11 15:54:00 11

Women'S ClothingFranchiseeBusiness Strategy

< p > the best < a href= "http:// www.pmae.cn/news/index_c.asp" > propaganda < /a > is a good word of mouth, and if a company specializing in the development of franchising business can not provide franchisees for you to visit, it will send you all kinds of reasons, or simply say there are no franchisees in the vicinity.

If you consult in the name of other districts, you will find that the reply is basically the same. So is there no franchisee in the company? The answer is: even if you have two blocks away, you can't see a franchisee.

< /p >


< p > < strong > remind one: why do some companies have a set of "packages" to be chosen at different levels? < /strong > < /p >


< p > for the opening of a "a href=" http:// "www.pmae.cn/news/index_c.asp" > entity shop < /a >, all kinds of auxiliary equipment, decoration items and so on must be strictly allocated according to the actual needs of your shop. If a company has multiple levels of "packages" for your choice, instead of the actual needs of your shop, it can only show that its purpose is only one: ensure that there is always a level suitable for you; obviously, it is aimed at attracting you to join, rather than starting from the actual needs of your shop.

Do you dare to join such a company? < /p >


< p > < strong > remind two: how to treat the "full reimbursement of the first investment"? < /strong > /p >


< p > some illegal affiliate companies have changed the concept of affiliate policy, misleading customers to pay investment in advance. In the process of operation, they can be reimbursed according to a certain proportion at the end of each period, so they claim that the goods, decorating props and assistive devices for the first time are "presented".

And the real situation is that the company is the basic purpose of cheating your first investment. The products they provide for you have no market competitiveness at all, so you will not buy any more goods in the course of operation, and there will be no reimbursement.

< /p >


< p > < strong > reminder three: the truth of the "market value" of goods and other items presented in the "package" of various franchise levels is less than /strong > /p >


< p > because it claims that the first batch of "a href=" http:// "www.pmae.cn/news/index_c.asp" > investment < /a > can ultimately be reimbursed through the latter part of the customer's purchase, so the first investment has the nature of deposit, so the goods and other items presented in the "package" of the franchise level are "market value".

The truth is: the so-called "market value" of the goods and assistive devices donated in the "package" is only the retail price set by the company itself. It seems that the goods or equipment that seems to be tens of thousands of dollars can not meet the normal needs of opening stores because of its high price. After you add the alliance and before the official opening, the company will ask you to purchase goods or even buy decoration items, and when you join him, he will never tell you that the goods and props can not meet the normal business.

If you want to avoid losses, you must ask them to provide all the distribution list and the list of props and equipment at the time of negotiation, and ask them to clearly identify the "market value" of the items.

< /p >


< p > < strong > remind four: you see in the exhibition hall, the truth of the "good quality and low price" product is < /strong > /p >


Such companies usually display their own "development strength" and the competitive advantage of their products. They will decorate the product template very beautifully, then buy a batch of products with good quality in the market, and change their tag to mark the low price. P

And the real situation is, when you need to purchase after joining, the products you see in the model room are simply not available, the other side will say that the goods have been sold out, and if you visit the company again, you will find that those products are still in the sample room, because these products are just for showing to the customers.

If you want to avoid losses, you have to inspect the shops and production plants and warehouses that you are running to see the real style, quality and price of his products.

< /p >


< p > < strong > remind five: violating the most basic common sense: the truth of the super low supply discount of bad companies < /strong > < /p >


< p > first, we must understand the relationship between the supply discount and the retail price of products and the cost (quality) of the three products. If the retail price of the product is reasonable, a relatively low discount should be provided, which can only reduce the cost of the product at the expense of quality.

If we want to maintain the quality of products, that is, the reasonable cost of products, we should only increase the retail price of products with relatively low supply discount.

So when you see products that are fashionable, good quality, low retail price and supply discount below normal brand, do not think that you hit one reason.

< /p >

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