< p > fast fashion brands have been doing well in recent years. On the one hand, ZARA has been singing all the way. The net profit in the first quarter of this year has gone up by 11%. UNIQLO Japan is preparing to raise the price. The mid market discount of the domestic shopping mall has been quietly unveiled. Many brands have launched a discount of 7~8 discount, but it still can not conceal the trend of polarization in the first quarter of "a target=" _blank "href=" //www.pmae.cn/ "> clothing" /a ".

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< p > industry pointed out that the domestic garment industry is facing challenges, closing stores, discounts and clearing stocks become the most direct manifestation, and there is no sign of improvement for the time being.

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< p > < strong > fast fashion performance increase price rise < /strong > < /p >

Recently, the group of Spanish fast fashion giant Inditex, which owns Zara, Massimo Dutti and Pull & Bear, has announced a record increase of 11% in the first quarter of this year.

In the first 3 months of this year, the group's brands added 53 stores in 26 regions of the world.

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The sales figures for May, released by H&M11, show that the total sales of total tax in May accounted for 19% strong growth in local currency, far exceeding the 12% expected by analysts, which is the largest increase since November last year in May.

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< p > there is market news that Japan's fast retailing company has announced that the price of its main brand UNIQLO will rise by around 5% after the summer, due to rising raw material prices and devaluation of the yen.

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The results of the second quarter of this year show that the aggregate performance of the second quarter of September 1, 2013 to February 28, 2014 showed a net sales of 764 billion 300 million yen, an increase of 24.3% over the same period last year, but its net income decreased by 1.4% over the same period of last year.

In fact, the overseas performance of UNIQLO increased significantly.

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< p > < strong > local brand performance is lower than expected < /strong > < /p >

< p > "many domestic clothing brands are still under great pressure."

Shenyin Wanguo analysts pointed out that < a target= "_blank" href= "//www.pmae.cn/" > textile < /a > clothing industry in this year's quarterly performance is generally lower than expected.

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< p > data show that the men's wear industry quarterly decline generally 20%~50%, of which seven wolves fell 40%, nine Mu Wang fell 24%, the birds reported a small increase of 6%, and the card slave road fell 48%.

The analysis shows that the retail terminal continues to be weak, and the sales mode based on franchising is in urgent need of pformation.

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< p > according to the data collected by China industry research network, Boston reduced 503 stores in the first half of fiscal year 2013, and the number of stores in the first half of 2013 decreased by 152, including six Chinese sports brands including China trends, 31st, Anta, PEAK, XTEP, Lining and so on, and 2249 stores in the first half of the year.

According to the earnings reports of the major listed clothing brands, a quarterly performance in 2014 was generally lower than expected.

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< p > < strong > industry view: excessive price affects purchasing power < /strong > /p >

< p > industry has told reporters that at present, "a href=" //www.pmae.cn/news/index_f.asp "clothing industry < /a" exceeds demand, which directly affects the consumer's ability of consumption rather than the cost of clothing terminal.

According to the data released by the National Bureau of statistics in May, the price of clothing rose by 2.5% over the same period last year.

"Excessive clothing prices are bound to affect the purchasing power of consumers, which is why consumers are frequently fighting for online shopping sites to scour goods."

The above said that businesses can use the online display and offline services to achieve a win-win situation.

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