< p > recently, at the summit forum of textile and clothing brand innovation held by "a href=" //www.pmae.cn/news/index_c.asp "Shishi < /a", the micro film experts and famous marketing experts have explored in detail from several aspects, such as the new entertainment marketing mode under the micro era, the new marketing of micro film brand promotion, the micro film creation under the background of innovative marketing and the micro propagation in the micro era, so as to point out a new marketing innovation mode for Shishi's textile and clothing brand.

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< p > the propagation characteristics of new media instantaneously, the speed of information dissemination is faster, and the content of communication is more impacting and shocking. This makes enterprises eager to seek greater breakthroughs in marketing mode and completely break through the traditional marketing mode.

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< p > the participants thought that < a href= "//www.pmae.cn/news/index_c.asp" > micro film < /a > was mainly driven by the "self propagation mode" on the social media platform, which is one of the new marketing communication modes. On the one hand, it brings new audiences' feelings and is easy to accept. On the other hand, good micro films make the audience get spiritual approval and pleasure, which is a good audio-visual experience, and can quickly establish trust between the audience and the brand.

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< p > "microfilm" has more capacity and larger capacity than the traditional advertising form in the pmission of < a href= "//www.pmae.cn/news/index_c.asp" > brand concept < /a > display products.

Micro films can achieve their goals from the enterprise spirit level, product level and brand level.

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< p > micro film expert Huang Canming said that microfilm can make use of various network channels to achieve rapid brand positioning.

The obvious advantages of micro film also make the prospect of micro film marketing not to be ignored, and its development space has left more possibilities.

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< p > in recent years, Shishi traditional textile and garment enterprises and brands have invested more in the course of "the two venture", breaking through the traditional marketing mode combined with the actual situation of enterprises.

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< p > especially in recent two years, many backbone enterprises in our city make full use of micro-blog, WeChat, micro film, APP and other new media, are quietly changing the brand marketing mode. More and more brand enterprises choose to make micro films to boost brand communication, and establish brand pages, public numbers and APP marketing clients on micro-blog and WeChat, and strive to open up marketing mode online and offline, so as to achieve complementary advantages, achieve the goal of minimizing marketing cost and maximizing marketing value, and enhance the overall competitiveness of enterprise brand.

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