< p > < strong > < a > href= > //www.pmae.cn/news/index_c.asp > > Gifts < /a > the basic principles of design < /strong > /p >

< p > there is a basic principle in the design of gifts, that is to say, try to send gifts that are related to products, such as buying toothpaste to send small plastic cups, buying Western clothes and rolling hair brush.

This enables consumers to associate with the brand at any time when they use these gifts.

But there are some clothes that have not been taken seriously, and they have closed their eyes. They have bought a shampoo. He sent a key chain. He bought a TV set. He sent a pen holder. You said that you could send a plastic vase to you. At least you could put it on the top of the TV set, and put your brand name on it. This is not killing two birds with one stone. Because the gift is not related, the result is something sent. When people used it, they forgot you for a long time. /p!

< p > < strong > > a href= "//www.pmae.cn/news/index_c.asp" > the value of the gift is less than /a > do not exaggerate < /strong > /p >

< p > some shops often exaggerate the value of the gifts in order to attract customers, so a small towel worth 3 yuan is worth 10 yuan. A 5 Yuan Plastic statue has become a value of 20 yuan.

When consumers rush to buy their products and buy them, they are not worth two or three yuan. Hey, the price of goods has been added up to 5 yuan. What a good impression can consumers have on brands? /p

< p > cheap gifts are better off. Some products are prepared for a large number of gifts when promoting sales. It seems very tempting in his promotion. "Buy our products, you will definitely get a lot of harvest, buy and send!" but when customers rush to the scene, they lose hope.

The so-called "super value" is a bunch of plastic items that may cost a few cents per unit price.

It might be effective for a child, but he chose the wrong one again.

Finally, customers were sneered at.

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< p > indeed, in consumer goods < a href= "//www.pmae.cn/news/index_c.asp" > sales promotion < /a >, promotional gifts are generally not of great value. According to my experience, if it is an incentive to buy immediate gifts, it will generally account for about 10%-15% of the value of the commodity itself; other non instant incentives will only take up the appearance of 3%-5% of the value of the commodity itself.

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< p > don't forget that our customers, after nearly twenty years of market experience training, are no longer the customers who have to queue up for two pounds of salted fish in the era of commodity shortage. Now they have a very accurate assessment of the sense of value of commodities, especially in everyday consumer goods.

If you give his gifts too exaggerated, the danger may be their lack of trust in the brand.

Therefore, seeking truth from customers is actually the maintenance of brand image.

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< p > < strong > gift must be easy to take < /strong > < /p >.

< p > we know that customers usually have more or less a psychological advantage. In the crowded stores, most customers are always rushing to and fro, and the way that they can stop customers is "something to send, free service" and so on.

This is why we often hear the opening remarks of customers in the store, that is, "this is the reason why AVON counters are free," and "buy it".

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Some shops seem to be very tempting in his promotion. "You will have a lot of value in buying our products. You can get a value of 20 yuan in return for gifts and buy an opportunity!" so customers rushed to the scene to pay for the purchase, ready for a little extra gain, and when the customers bought the product, they were asked to take a shopping ticket and wait there. They played games and raffled the customers again. Finally, only a few of the customers got the gift, so that some customers were hodgled, and some customers even left halfway. The host spoke loudly on the stage, and the people left long ago. < p >

This gimmick often gives customers the feeling of being played and has no good impression on the brand.

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< p > for shopping gifts, it is better to reduce unnecessary links, such as taking small tickets to line up, taking small tickets for gift coupons, and then giving gifts.

When we send gifts at the promotional site, we must keep firmly in mind this military discipline.

Don't cry out and shout. It's also a waste of words, and it doesn't leave a good impression on the consumer's mind.

What a mistake!! < /p >

< p > we must consider the characteristics, functions and attributes of the brand, and connotations, and find out the gifts that are related to the product itself and brand appeal.

It is absolutely necessary to exaggerate the value of the gifts appropriately. This will increase the sense of "value for money" to some extent, but exaggerate your ability to make it self defeating.

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