< p > pick a piece < a target= "_blank" href= "http://www.pmae.cn/" > clothes < /a >, do not have to take the documents to the cashier to line up payment, as long as you use WeChat mobile to scan the two-dimensional code, you can pay directly. This year's payment will be realized in Fuzhou department store. Yesterday, reporters learned that many department stores in Fuzhou are planning to launch WeChat payment. < /p >
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< p > the industry admits that in the transformation of traditional retail department O2O, the pains and challenges are inevitable. However, when customers are used to this way of shopping, they will gradually like their convenience. Last year, Fuzhou department store moved to WeChat marketing, and a number of stores were competing for free WIFI to seize the market. This year is more fashionable. In some department stores in Fuzhou, WeChat will be paid. This means that customers can purchase goods directly after the department stores, and can pay them directly through WeChat in the counter. The payment will not exceed 10 seconds. And in the delivery of goods, customers can choose from stores, or choose to deliver door-to-door. < /p >
< p > "every single item in the department store has < a href=" //www.pmae.cn/news/index_h.asp "> 2D code < /a >, WeChat payment can be realized within the year. In the first half of, WeChat general promoted specific products, and customers could pay WeChat according to their needs. Fuzhou Wangfujing marketing department revealed that at present, two-dimensional code scanner and other equipment has arrived, is expected to achieve the first half of WeChat payment. < /p >
< p > "the POS card on the cash register on the future shopping mall will be reduced, and all the brand counters will be equipped with the equipment to make WeChat pay for the guests." The above personages emphasize that on the WeChat platform, there will also be several products for customers to pay directly, and they will wait for the goods at home. The relevant people of East hundred East Street store also revealed that WeChat's payment has been included in the plan, and the two or three round has been discussed with the relevant technology companies. It is expected that online payment will be realized in the first year, that is to say, several products are pushed on WeChat platform every week, and customers can pay directly after seeing it, and for the offline side, the department stores will connect the cash register system to the WeChat payment platform in the future. < /p >
Besides P, many stores in Fuzhou have begun to expand their customers by "WeChat". For example, at present, Wangfujing department store and Tianhong Department Store launch "micro card", which can bind the entity membership card, and integrate online and offline. < /p >
< p > "WeChat's payment for physical department stores will be done in the future, but the timetable is not yet determined." Tianhong Department Store official said, "it can be said that the department store industry can not stick to stereotypes, it really needs some means to resist the electricity supplier encroachment, WeChat payment and traditional department stores docking will provide a better consumption experience." According to the industry analysis, the simultaneous implementation of O2O has made the entity and online maintain a relatively stable proportion. However, it will face the problem of cultivating consumers' usage habits, and the problem of "a href=" //www.pmae.cn/news/index_s.asp "> WeChat" /a "popularity and high fees. At the same time, we must retain some of the original POS card consumption and cash payment to meet the specific needs of different customers. < /p >