< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201403/13/20140313040657_sj.JPG "/" < < > >

< p > Chengdu native a target= "_blank" href= "//www.pmae.cn/" > clothing < /a > brand "re Di Boer" and Chengdu Performing Arts Group signed a strategic cooperation agreement, will jointly build a cultural project.

Huang Wenzhang, President of Chengdu apparel (a target= "_blank" href= "//www.pmae.cn/" > dress < /a >), said that Chengdu's clothing industry is mostly a factory. After the popularity of the Internet and the gradual rise of O2O, it is facing great challenges. This cross boundary cooperation is the pformation of the test water. "Integrating the cultural industry will enhance the value added creativity of the garment industry."

< /p >

< p > "foundry is too easy to be interfered by factors such as economic environment, market and price, and income is only processing cost."

A clothing company owner in Chengdu told reporters.

"Processing is the end of the whole industry's interest chain."

Liu Changming, chairman of Ray Tibor apparel Limited by Share Ltd, said that in the field of garment industry, the production link is only 10% of profits. "With the changes in prices, pportation and other factors, the foundries may be replaced at any time."

Liu Changming said that Chengdu apparel industry urgently needed to pform from "tailor" role to creativity "a target=" _blank "href=" //www.pmae.cn/ "designer" /a "," can combine other industries, increase hatching efforts, improve the quality of design talents, Chengdu can emerge large batch of loud local brands. "

< /p >

Huang Wenzhang, President of the Chengdu apparel (apparel) Industry Association, said that the annual output value of the clothing industry in Chengdu has reached 110 billion yuan, but the industry is still in a "small, scattered and chaotic" situation. If we want to break away from the trend, we must embrace development and take the regional branding route.

< /p >