< p > Li Ning Co has recently won the German iF Design Award (iF Design Award), known as the "design Oscar" reputation, based on the concept of scrap tire recycling, Green in Black, and was selected as the final list of the US Industrial Design Excellence Award IDEA (Industrial Design IDEA).

At the same time, two top awards and authoritative awards in the field of international design have been selected. This is not only the first time for domestic sports brands, but also the embodiment of Li Ning Co's leading innovative strength and concept.

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What kind of "P" is a pair of shoes that can pick up the critical eye of the designer, get their recognition and win two international design awards? Lining made a unique pair of environment-friendly concept shoes - Green in Black with waste tires.

Most commendable is its core design concept - the use of recycled materials for reuse.

On the design details, Green in Black is used to make shoes directly from recycled waste tyres. Because of the anti slip particles used in the scrap tyres, the soles have strong grip and are suitable for many kinds of pavement. The vamp is also designed with the concept of environmental protection material.

This innovative design concept greatly reduces the consumption of the industrial chain and has an ideal environmental effect.

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< p > Zheng Yongxian, director of Li Ning Co shoes product design center, said that traditional products such as clothing and shoes are closely related to people's lives.

As people pay more and more attention to the environment, environmental protection has become an important development trend of future products.

Simplicity, comfort, light weight and environmental protection will be a development direction in the future shoemaking field. Inspired by Oriental wisdom, Lining designs the core idea, advocates the design way, and emphasizes the harmonious relationship between the three users, products and environment, and Green in Black is another successful attempt of Lining in this direction.

"At the same time, the two international authoritative awards of iF and IDEA of the United States are reaffirmed by Lining's design ability, and my team and I are very excited."

Zheng Yongxian said.

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< p > it is understood that Li Ning Co has won the iF Award for the ninth time, and is the only domestic sports brand to win the award so far.

As early as 2006, Li Ning Co's "flying a" professional basketball shoes won the "Recreation & Lifestyle" category iF design award, and the first time domestic sports brands were awarded the award in the international design awards.

In 2007, Lining's professional basketball shoes, which contain rich Chinese cultural elements, again won the iF design award of this category again. Banpo

In 2011, Li Ning Co's MIX sneakers were also awarded the iF Design Award and the Red Star Award for China's innovative design.

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< p > innovation is the foundation of Lining's brand development. Since its inception, Li Ning Co has attached great importance to original design.

The award-winning concept of environmental protection shoes Green in Black is derived from the Li Ning Co Shoe Design Center launched a future oriented design innovation.

The collection started at the end of 2011, bringing together 25 innovative concepts, including functional structure, technology, materials, environmental protection, user experience and business models. The concept of tire recycling and environmental protection was selected and entered the development stage in 2012. After the joint efforts of the design and R & D team, the concept shoe prototype was successfully completed.

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< p > innovation tradition has not only helped Li Ning Co accumulate deep original design ability and a large number of excellent design talents, but also has launched a series of unique Oriental technology platform, such as Li Ninggong, Lining arc, ultra light and recently launched Li Ningyun technology platform, and AT clothing technology platform.

The products developed with advanced design and technology are quite competitive in the market and are well received by consumers.

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Less than P, industry insiders say that many top international design awards represent Li Ning Co's product design quality and design capability.

As China's sports industry has won the most international design awards, Li Ning Co has been promoting product technology innovation with original design concept and leading the development trend of China's sporting goods industry.

Zheng Yongxian, director of Li Ning Co shoes product design center, said Lining will continue to create more exciting achievements in 2014 with outstanding innovation and design strength! < /p >