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Rong Li Chairman Zhu Xiangdong: Mining Hidden Demand

2013/11/30 10:40:00 13

Implicit DemandAesthetic ConsciousnessComfort And HealthMarket Trend

< p style= "text-align: center" > < img src= "/uploadimages/201311/30/20131130104407_sj.JPG" align= "center" border= "0" alt= "/" < < > >


< p > with the deepening of reform and opening up and the improvement of people's consumption level, consumers' minds are changing with each passing day. Women's demands for bra wear are also changing.

Intelligent enterprises can continuously tap the consumers' different stages of < a href= "//www.pmae.cn/pioneer/" > hidden demand < /a >, and continuously develop products and services that lead the times.

Speaking of the innovation of product technology, chairman Zhu Xiangdong's persistence is well-known in the industry. He is the rare helper in the industry who really participates in the development of new technology and new products.

When the heat of "Purple show 3D SPA underwear" was continuously heated up, which led the research and development and successfully launched the market, he also launched a revolutionary product M ESEL natural maintenance bra to the industry.

< /p >


< p > < strong > industry development bottlenecks highlight < /strong > /p >


< p > bra is a Western imported product. After decades of development, it has been very different from foreign countries in terms of technology and design. This difference is caused by the needs of consumers.

< /p >


At the beginning of P, consumers passively accepted conventional bra products to meet the most basic physiological needs.

When a href= "//www.pmae.cn/pioneer/" > aesthetic consciousness < /a > began to germinate, and economic strength also improved, women yearn for the erosion of curves and yearning for the beauty of body. The various kinds of adjustable underwear and fine trimming underwear emerged as the times require, leading a long time of market trend.

Women often pay no attention to the cost of being tortured by glue and styling gauze for beauty.

< /p >


< p > in recent years, < a href= "http://xn--nyqy26apxb069aqjy/ > > health awareness < /a > began to awaken in the concept of Chinese people. This is the inevitable result of economic development to a certain level. Advocating nature and pursuing comfortable experience is a trend.

At the same time, many breast diseases, such as mammary gland hyperplasia and breast cancer, are caused by improper wearing of bra. This has sounded the alarm for many women, and the price of beauty is too painful.

< /p >


< p > however, many enterprises ignore this demand, have been doing the same kind of adjustment products and basic underwear, resulting in the stagnation of the development of enterprises and industries, and even the phenomenon of regression.

< /p >


< p > after adjusting bra's popularity, the current consumption concept has been close to < a href= "http://xn--nyqy26a0t1a1wl/" > comfortable health < /a >.

Zhu Xiangdong will do the research and development of natural maintenance bras, because they communicate with many terminals. They are calling for the appearance of such products. The terminal is a direct consumer oriented window, and their voice is also the voice of the consumer.

So, after a long process of research and development, M ESEL natural maintenance bra came out.

< /p >

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