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"P" last month, Babu bean's endorsement of the 104 episode animated feature "Babu bean" landed on CCTV, causing widespread concern in the children's industry.

Reporters learned that animation operation is an important part of the Babu bean's whole brand upgrading strategy, creating a precedent for China's children's industry to "start from the market to CCTV", and take the lead in integrating with Disney and other international brands on the road of integration of culture and industry.

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At the same time, in the middle of 2013, Babu also launched a brand new logo and visual image system. P

According to industry analysis, the operation of Babu bean "a target=" _blank "href=" //www.pmae.cn/ "shoes > /a" will start a new pattern in China, and leap again on the basis of leadership brand.

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< p > it is understood that < a href= "http://sjfzxm.com/news/index_x.asp" > Babu children's shoes < /a > with many years of accumulation and integration operation, it has always been the representative of high-end children's shoes in the Chinese public's mind.

In Shanghai, Jiangsu, Zhejiang and other areas with high income and quality of life, it is the preferred brand of children's shoes for many families.

Baba bean children's shoes rank the top of the list of China's children's shoes in the first half of 2013, released by the third party Research Institute FD (FAST DATA) in September. This is the ninth time that Babu children's shoes have won the leading brand.

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< p > "as a leading brand of China's children's shoes industry, any action of Babu bean will cause widespread concern in the industry."

A senior channel manufacturer of children's shoes industry told reporters after attending the seminar on upgrading the Babu shoes channel.

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< p > it is reported that the magic bean (Hongkong) group has twenty years of operation accumulation in the children's industry. In the mainland of China, there are two subsidiaries of magic bean Guangzhou and magic bean Zhengzhou.

Magic bean has been focused on the investment and operation of children's products, technology patents, channel investment, supply chain management and so on.

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< p > reporter learned from Ms. Ma Qingling, managing director of the magic bean (Hongkong) group, the image upgrading of Babu shoes is not limited to the visual level, but involves "system engineering" in terms of product upgrading, resource integration, and channel system innovation.

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< p > Babu eco children's shoes: attention to children's foot growth and development, product upgrading is more than image less than /p.

< p > in "Babu bean children's shoes channel upgrading seminar", magic bean officially announced the Babu bean "ecological children's shoes" series products.

The reporter understands that "ecological children's shoes" is China's first "piecewise" children's shoes, which is in line with the international forefront of foot health concept and strictly according to the growth rule of children's feet.

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"P", director of research and development of magic bean, said, "magic beans have reached close cooperation with well-known scientific research institutions HBSSS (Hongkong Baptist sports science and Technology Association).

"Eco children's shoes" is a new upgrade of Babu bean children's shoes.

He said that based on years of tracking data collected from Chinese children's foot data and scientific research achievements provided by HBSSS, magic bean has done a lot of development demonstration and empirical research.

In addition, HBSSS has licensed its patents to magic beans, which are used in every series of eco children's shoes.

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< p > he also introduced that, after strict evaluation, "a href=" http://fz.sjfzxm.com/ "ecological children's shoes < /a" has also been approved by the Asian children's Health Promotion Association (AIPCH).

He said, "Babu children's shoes will continue to promote children's foot health research, and strive to create healthy children's shoes for Chinese children."

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< p > international resources make concerted efforts to make Babu children's shoes more "international fan" < /p >.

< p > according to Ms. Ma Qingling, managing director of magic bean, Babu shoes integrates international design resources including China, Korea, Canada and other multinational teams.

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< p > first, we rely on the "children's fashion information base" established in Shanghai, Taipei and Canada to fully grasp the trend of the frontier. Secondly, on the basis of the two major design centers of Beijing and Guangzhou, we have specially recruited the famous Korean children's design and development agency as an outsourcing Association.

The formation of the "international resource chain" of Babu bean shoes will make Babu bean more fashionable in international fashion.

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< p > the new type of Babu chain will start the new form of Babu children's shoe terminal < /p >.

"P" recently, magic beans also released a new "Babu beans ecological children's shoes Monopoly chain plan".

Ms. Ma Qingling said that the brand new chain system will combine the experience of nearly twenty years in the operation of the children's industry channel with the advanced supply chain management concept, and specially run the new Babu eco children's shoes product.

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< p > Ms. Ma Qingling also said that the investment promotion work of Babu's ecological children's shoes Monopoly chain system will gradually start. In a year and a half, there will be 1100 "Babu beans ecological children's shoes" brand terminals to be laid throughout the country.

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