< p > "from the Spring Festival, the Lantern Festival, the 38 Festival, regardless of the big section or the small section, you can see the continuous activities of the shopping malls, the big and big festivals do not fall, they are busy turning around, and the grades of the shopping malls are also virtually affected."

One industry insider said.

Nowadays, businessmen seem to have become the "premonitory cards" of festivals. They not only rely on festivals and festivals, but also create "no Festivals".

Businesses are always happy to have fun every day, but consumers are not buying it.

< /p >

More than half a month away from the Mid Autumn Festival, it is seen that some promotional activities in some shopping centers in Hefei have begun to stir up activities with the Mid Autumn Festival. The four characters of the "Mid Autumn Festival" are very conspicuous on promotional posters. But after a closer look, the details of promotional activities are almost the same as those of the Mid Autumn Festival. It seems that the mid autumn festival activities that appeared to have started half a month earlier were thrown into the air.

< /p >

< p > although businesses have spared no effort in attracting customers through various marketing methods such as spike killing and full scale reduction, consumers are facing numbness and misgivings in the face of this unrestrained and old-fashioned sales promotion.

"Shopping arcade always seems to be on sale, and the slogan of" zero profit "and" ninety percent off in the end "are flying all over the street. But the price of the real price tag is still a bit of a snapshot. Now it's not too concerned about the discount of shopping malls. Nowadays, the popularity of online shopping is not only convenient to deliver goods to the home, but also much cheaper than shopping malls. A a href=" //www.pmae.cn/news/index_c.asp "> clothes < /a > is generally seen after searching the Internet price.

Miss Liu, a shopping mall, told reporters.

< /p >

< p > however, the < a href= "//www.pmae.cn/news/index_c.asp" discount sales promotion < /a > not only involves the location and image of the mall, but also affects the profits and survival of the brand.

Within one year, businesses often encounter Festival promotions, and no Festival makes consumers increasingly numb and full of misgivings.

In the old "a href=" //www.pmae.cn/news/index_c.asp "hard marketing" /a ", let more and more consumers become more and more" not cold ", shopping promotion is gradually changing the new way of playing.

"Cosmetics Festival, Wedding Jewelry Festival" these commodities and culture, so that consumers have more leisure choices, escape price wars, enjoy the fun of shopping.

This interesting marketing method has made marketing gentle and effective. It not only set off the quality and location of shopping malls, but also stimulated the vitality of shopping malls.

In addition to giving customers free participation in thematic activities, combined with various promotions such as discounts and full gifts, both happy experience and real concessions exist.

< /p >

< p > the relevant person in charge of the shopping mall said: "compared with the common sales promotion measures such as discount and price reduction, cultural marketing can not see instant returns. It often takes long training to take root in the minds of consumers. But for shopping malls, the invisible benefits of this investment are quite large, so cultural marketing should be guided by a long-term development mentality."

< /p >