China clothing The report released by the Association showed that domestic clothing sales grew steadily in the first half of this year, but the industry sales growth slowed down by the overall economic situation. It is worth noting that in the second tier market growth is relatively slow at the same time, the large volume of the three or four line market growth accelerated, showing strong vitality and greater room for growth, which has become a major highlight of domestic clothing sales.

Data show that in the first half of the year, major national retail enterprises Clothing products The retail sales increased by 6.6% over the same period last year, down 4.7 percentage points from the same period last year. The sales price of clothing products in the major large retail enterprises nationwide dropped by nearly 10 percentage points compared with the same period in 2012. In contrast, clothing sales outside the second tier market show an active trend. In the first 5 months of this year, China Spin The total turnover of 40 units monitored by the circulation Federation of the Federation of industry associations reached 268 billion 755 million yuan, up 10.92% over the same period last year. Among them, the total turnover of clothing professional market was 134 billion 355 million yuan, an increase of 12.15% over the same period, showing strong vitality.

Under the background of shrinking international market demand and slowing domestic market growth, many Clothing enterprise Production and marketing are under great pressure. The acceleration of urbanization and the rapid growth of the domestic three or four line garment market have opened up new market space for domestic garment enterprises. This change in consumption trend is bound to attract more enterprises to "downlink" deep ploughing. The domestic front-line clothing brands and the former sportswear brands, which are deeply trapped in the collective discount, have put the channel "sinking" on the agenda.

Compared with the competitive situation of big city brands and weak sales growth, the clothing stores in three or four tier cities are more likely to solve the problem of inventory digestion and rising costs, and with the increasing purchasing power, the three or four line market has become the growth point of many garment enterprises. Insiders say that the acceleration of channel sinking is not only because manufacturers are targeting the broad three or four line market, but also a reason that can not be ignored is that foreign brands are accelerating penetration in the network and physical stores, which has led domestic garment enterprises to accelerate the pace of intensive farming.

While the garment industry is trying to sink the opportunity to grasp the business opportunities of the three or four tier cities, it also attaches great importance to the growth of the online market. For a long time, the boom of Internet sales has sprang up, and online sales of all major clothing categories have seen a sharp increase year by year. A recent online survey showed that last year, online shopping consumption from domestic counties and even villages and towns increased by more than 80% over the previous year. According to data from Taobao, a well-known shopping website, the first 5 months of this year include women's wear, men's wear, children's wear, underwear and sports. Clothes & Accessories Sales grew by more than 58% year-on-year, and apparel accessories increased by more than 150% over the same period. This shows that clothing online sales are rising rapidly, online and offline integration development is imperative.

"It is not hard to see that the potential of the clothing domestic market is still great, and it is worth digging for the manufacturers." Experts say.