< p > Hangzhou compared with Shenzhen, large women's fashion group is less, medium and small women's clothing enterprises are more, brand channel is mainly joining and acting.

Meng Ping, vice president and Secretary General of Hangzhou women's clothing trade association, told reporters that the sales of women's clothing enterprises in Hangzhou can't reach 1 billion, and that there are more than 10 enterprises in 1-5 billion, but they are faced with the problem of how to grow bigger next.

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< p > Hangzhou municipal Party committee and municipal government put forward a clear direction in the development strategy of women's clothing industry: to train a group of internationally renowned and top-notch a target= "_blank" href= "//www.pmae.cn/" > dress < /a > a target= "_blank" href= "target=".

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< p > Sijiqing clothing wholesale market in Hangzhou is one of the most influential clothing market in China. There are many professional clothing wholesalers. It plays an important role in developing garment agents and gaining market quickly.

With the development of the clothing industry, some clothing dealers growing up in Sijiqing are becoming more and more aware that the terminal sales brand has more potential than the wholesale channel brand, such as Jiangnan Buyi, Akimizu Ito and other brands. They came out of the wholesale market at that time. They have now become the excellent brand of women's clothing in China.

Of course, there are still some brands coming out of the wholesale market "on the road". When they come out, they may be a franchised store. Maybe they may go shopping. Maybe there are other options. Although the road is not easy, it is certain that they have made the same choice as the previous development mode and made joint progress with the women's clothing industry in Hangzhou.

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P, the founder of the Hangzhou women's clothing brand, says Shi Jie, who has learned and designed people to do business, the middle road is relatively difficult to walk, and they are a long-term process of business learning.

Designers are more idealistic. They want to stick to themselves, but do not want to compromise with the market easily.

People like Shi Jie are not in the minority in Hangzhou women's clothing enterprises.

However, they also gradually realized the importance of the market for brand development. Therefore, slowly seeking balance between design and business and seeking pformation.

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< p > in addition, due to the advent of the Internet age, Hangzhou's < a target= "_blank" href= "//www.pmae.cn/" > Fashion Designer < /a > is also looking for new changes.

In 2011, the first D2C designer platform in China was put into trial operation in Taobao mall, and a number of famous designers, such as Wu Haiyan and Qian Feng, were stationed.

It is understood that the D2C designer platform is to match the massive personalized needs with the mass and personalized products of convenient and low-cost aggregation, relying on the panning marketing platform, so as to achieve the flat and scale from design to sales.

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