This figure can be regarded as the latest example of the rapid growth of China's luxury market. < p >

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Angela Arentz, CEO of P, revealed this figure in an interview with reporters recently.

Apart from 15% of the mainland's global sales, she said, about 10% of the total sales came from Chinese consumption at other blobury stores around the world.

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< p > in the Boboli store, located in Beijing's Da Wang Road, this brand, famous for its camel, red and black Tartan designs, displays a series of handbags and scarves of "China Red" elements.

Arentz said this reflects the long-term concern and attention of Boboli on the Chinese market.

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< p > "by this year, Boboli has invested more than 50 million US dollars in the Chinese market. Even in the global economic downturn last year, China's sales also maintained a growth rate of about 20%, accounting for 14% of the wholesale and retail revenue of the group."

Arentz said.

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< p > Bobo Li plans to open 25 new stores by 2014. The new stores will mainly focus on high potential markets such as China and Latin America.

"Up to now, Boboli has opened 70 stores in 35 cities in China.

We will open Asia's largest flagship store in Shanghai in December this year.

Arentz said.

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< p > > according to the "China luxury report" released by the luxury research center of University of International Business and Economics, in the past 30 years of reform and opening up, with the rapid development of China's economy, Chinese consumers have surpassed the United States and Japan and become the world's largest luxury consumer group.

China's domestic consumption is growing rapidly, and overseas consumption also occupies an important proportion in the global luxury consumer market.

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< p > however, under the backdrop of weak economic growth, China's luxury consumption is gradually returning to rationality. Customers are shifting from simple pursuit of luxury consumption to sustainable consumption with emphasis on quality and service.

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For P, Boboli and other brands pay more attention to online promotion than ever before.

On the Internet in China, Boboli is increasing its cooperation with Baidu, Youku and Sina micro-blog.

"We will also join hands with Taobao and Alibaba to promote the market in the beauty and fragrance market."

Arentz said.

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< p >, she said, in the online private custom service made by Boboli, Chinese customers are able to customize the signature from styles, colors, buttons, sidelines, or even < a href= "//www.pmae.cn/" target= "_blank" > clothes < /a > marked personalized signature abbreviations. According to their wishes, they will be redesigned and made directly to the UK through Boboli Chinese website.

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"8 weeks later, the personalized style that belongs to customers will be delivered to customers in Italy or Britain," P said.

Arentz said that every step of the customization process can also be viewed through video tracking to experience its professional design and production process.

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