clothing Enterprises going to the countryside to run factories can reduce the production cost of labor and factory buildings nearby, but they will lose a lot of market information exchange opportunities based on cities, lose the foothold of brand building, lose the high-end talents in technology and creativity, and increase the difficulty of customer resources maintenance. If enterprises want to take the branding development path, it is very difficult to be bigger and stronger. How can fish and bear paws get together?

　　 Choosing to go to town and lack of workers is difficult to develop.

"In the past, a worker earned only 1300 yuan in monthly wages and no insurance. Now, 3000 yuan a month plus five risks and one gold can not attract people." Zhang Kaoyuan, general manager of Qingdao Jun Qi Yuan clothing, said, "if you really can't recruit people, you have to move the factory to the village and recruit some villagers nearby."

"Now it's not a worker problem. Whether they increase labor costs or not, they always look for cheaper foundry bases. It is understood that from 2010, a large number of orders for foreign trade clothing began to drain to Southeast Asia. In Vietnam, Laos and Kampuchea, labor in these areas is much cheaper than in China. Many international brands have shifted their production bases there.

In addition, in recent years, the international economic situation, especially the European and American regions, which plays a leading role, is rather severe, which has affected the local market demand. This has also given the local garment manufacturers a fatal blow.

"It can be said that it is a turning point now. We all know that to transform, we need to change the single mode of OEM. But how to turn it down and reduce the cost to the countryside, but going to the countryside is equivalent to giving up the way of branding. The workers can solve some problems, but you can't keep the talent, your sensitivity to the market will also drop, and the customers will not be willing to come to the factory. It must be a good city for business, but the cost of the city is too high. We don't know what to do now. Zhang Kaoyuan is very entangled.

"No transformation will die." Especially when there is no clear idea of transformation and strong industrial chain guarantee. What is the guarantee of the industry chain? That is, the various elements of the market are very compatible, such as employment, information exchange, brand packaging, financing platform problems and so on. Professor Li Yu, a famous industrial marketing expert and vice chairman of China Marketing Association, said.

　　 Learning from the rise of Italy's clothing industry

"Italy Spin The garment industry has gone through the transformation from production base to research and production base. Its experience is that the country is positioning the clothing industry as a cultural and creative industry, and its policy is fully supported. From the initial separation of towns and villages from Jimo to the separation of research and production, R & D, sample, display and headquarters are concentrated in cities, and production is transferred to countries with low labor costs. Combined with the construction of clothing culture atmosphere, manufacturing trends, manufacturing popular elements, and gradually occupying high-end parts of the market, have achieved high value-added growth. Professor Li Yu said. "Upgrading and upgrading of Qingdao's garment industry can learn from Milan's model."

"China has a population of one billion and three hundred million, but there will still be a huge labor gap. This shows that the traditional mode of migrant workers has failed, and the downward trend of production, westward shift and outward movement is an inevitable trend. Garment production enterprises realize their headquarters in the city, R & D to enter the city, design to enter the city, brand enter the city, commercial enter the city, and channels enter the city. Large enterprises focus on innovation and technology use, mainly in design and product development. Small enterprises, as the main force of the textile and garment industry, are committed to "specialized, refined, special and new" in one or more products. Professor Li Yu said. "But these must be guided by the government, and the organizations of garment industry and the operators of professional operators can achieve them. "

　　 Dawn Qingdao builds the base of garment research and production

"Qingdao international garment industry city project let us see the dawn of such a road." Professor Li Yu said.

It is understood that the Qingdao international garment industry city adopts the production city complex mode to create. "It is a new generation of industrial park mode based on the Milan model and the reality of China's garment industry." Dr. Liu Jiang, general manager of industrial city operator and Qingdao Zhong Ying Weiye Industrial Park Co., Ltd.

"We turn the industry's R & D, design, technology, marketing, foreign trade, procurement, information, e-commerce, finance, logistics and other industrial services into the corresponding service platform, and provide professional and shared services for your enterprises through the means of market operation, and build a fast growing service environment." Liu Jiang said, "you do research and development in the industrial city, make the brand, make the headquarters here, and put the large-scale production in the place where labor costs are lower, labor and raw materials are more abundant. We are building a major production oriented garment industrial park in western provinces like Sichuan. The first phase of the Western garment capital of more than 3000 mu has been built, which has attracted 1200 types of enterprises in the apparel production industry chain to meet the needs of everyone.

"That is to say, after the completion of the park, it will be in the urban area. Brand clothing The business headquarters of enterprises is also the golden location of shopping and leisure. There are business headquarters including image display, channel management, business negotiation, wholesale and retail business. There are five star hotels, exhibition centers, residential areas, and commercial MALL. It will become the commercial headquarters base of China's brand clothing, and become China's local brand "outlets". It will become a famous brand clothing trade center, exhibition center and e-commerce center in China. Liu Jiang pointed to the plan of covering 2000 acres.