To solve the problem, we must first know the problem and design a solution to the problem. Children's shoes shop is located in the majority of residential resettlement housing, the general consumption capacity, but there are four children's shoe shop, the competition is fierce. The brand of children's shoes displayed in shoe store has stood out in many brands, and firmly grasped the eyeballs of consumers. It needs to be realized through display design. See if children's shoe stores violate the following Children's shoes display Which principle is the principle?

First, color harmony. Many experts recommend the same collocation. Putting together children's shoes with the same color will give people a very comfortable feeling, and the grades will be improved. However, the exhibition can not be generalized. Specific problems should be analyzed in detail. The color should be harmonious, and the children's shoes with the same color and uniform style should be put together as far as possible. Some experts suggest that we should use cool colors to foil warm colors. For example, we should use green children's shoes to set up red children's shoes. We should use blue children's shoes to foil yellow children's shoes and put them on a shelf. We should not allow cool colors and warm colors to account for 50%. The best proportion is about 4:6. Children's shoes shop display of goods is not the same collocation, people feel that the grade of shoes is not high. Too many warm colored shoes are dazzling.

Two, highlight the key points and characteristics. In the prominent position of the shoe store, the children's shoes featured with special recommendation are displayed. The display style of the goods is unique and unique, with outstanding characteristics, highlighting the distinctive brand image and rendering the brand's appeal.

Three, the theme is distinct. Shoes have their own inner souls and must be displayed through exhibitions. Let consumers see at a glance that your brand is sports shoes or fashion children's shoes, is it shockproof children's shoes or nano? Children's shoes 。 The theme display not only shows the unique design concept of brand children's shoes, but also visually attracts consumers and stimulates consumers' desire to buy. For example, the children's shoes you display are the theme of sports and leisure fashion. Its generous and beautiful design, the integration of European style and Asian elements and children's shoes, will naturally attract consumers eager to buy sports and leisure fashions.

Four, make reasonable use of living areas. The so-called living area is facing the area where the direction of the pedestrian flow is the easiest to see, otherwise it is dead zone. Put your children's shoes in the living area and put the secondary style in the dead zone, so that sales can be greatly improved. The display of the living area should be suitable for time. According to who is the person who comes to buy shoes every day, it is necessary to master the time rule of the customers coming to the shop so as to distribute the children's shoes reasonably. For example, people who come to stores on Monday, two or three and Sunday are usually "high income" mothers, so you can put several fashionable, expensive and unique children's shoes in the living area. On Thursday and five or six, people who come to the store are more popular. They can hang ordinary, low price children's shoes in the living area.

Five, we must have a sense of hierarchy. The exhibition space should be reasonable, smooth and highly guided. At the same time, we should pay attention to the consumption habits and psychological endurance of consumers. Generally speaking, consumers need plenty of free space for shopping. They should choose their own products and display them without overcrowding. They must have rhythm and sense of hierarchy. It is best not to put shoes of the same style and size in one place, so as not to let customers feel like shoe shops like warehouses.

Six, pay attention to children's fun. Children's shoes shop The object of service is naturally children. Brand children's shoes display, of course, should grasp the psychological characteristics of lively, healthy personality, happy, comfortable and cool children. We can use children's life props to simulate the real life of children, so that the children's shoes displayed on display will show children's confidence and fashionable childlike life in the new era. This way can increase children's sense of belonging and belonging, and also effectively arouse children's imagination and parents' desire to purchase.