"Made in China" usually appears on clothing labels, but ambitious Chinese retailers are now looking forward to making their brands a household name in the UK.

According to British reports, Bosteng, a Chinese clothing company, opened its first British store in West London this week, and plans to make money by tourists coming from the Olympic Games.

Meanwhile, another Chinese company, Yiwen group, said it wanted to become "China's Mcqueen (the famous brand of late British designer Alexander Maqueen" - this newspaper), and will enter next year.

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Bosideng's most famous product is colorful down coats. It has invested 35 million pounds (1 pounds, or 9.93 yuan) for London stores, and plans to build the upper office building of the building as the headquarters of its thriving European business.

The vast majority of British commercial street retailers rely on Chinese factories to produce low cost garments. In this case, Boston is moving against the tide. Only 10% of its British clothing categories are made in China.

Wayne Giulia, chief executive of Boston, UK, said the company had studied the European market for some time, and it predicted that other Chinese companies would follow suit.

"I heard that other Chinese retailers are doing feasibility studies," he said.

And sales at the same time

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The huge domestic business is different. Bosideng sells high-end men's clothing in Britain, aiming at Hugo Bos and other brand customers.

Wayne Giulia said, "we are a Chinese brand designed in the United Kingdom and made for Europe."

In order to adapt their products to the market, Bosideng has worked with designers Nick Holland and Ash Gangotla.

Jason Denmark, the Retail Director of the brand, said: "the brand has absorbed the history and Inspiration of China, but at the same time it can also make people feel the British flavor.

If we want to succeed, we must create a number of products that are suitable for the European market. "

Boston's first appearance in London coincides with a meeting of the British government in the capital - one of the 17 summit scheduled to be held in the next two weeks to attract investment and promote business activities in Britain - to please Chinese entrepreneurs.

The focus of this conference is a fashion show by the YVAN group, which has become the first Chinese menswear brand to enter London Fashion week.

The Group intends to invest 10 million pounds next year to set up its London headquarters.

Xia Hua, chairman of the group, said that the group is negotiating with Harold and Searl rich department stores. She said: "we want to be China's Mcqueen.

There are many Western brands that have made business success in China, but there are not many Chinese brands that have been successful in the western market.

I want to see China's high quality products in the commercial street.

It's not only made in China, but also designed in China.