Statistics show that since 2008, our country

The amount of investment in the industry continues to grow. As of the first half of 2012, a total of $1 billion 196 million has been invested in the venture capital investment.

Qing Dynasty data show that China's textile and garment industry in 2008, 16 cases of venture capital investment, disclosed the investment amount of $160 million; in 2009, the industry experienced 12 cases of venture capital investment, disclosed the investment amount of 253 million US dollars; in 2010, there were 24 cases of venture capital investment, disclosed 279 million US dollars in investment; 34 cases of venture capital investment cases occurred in 2011, and disclosed the investment amount of 305 million dollars; 5 cases of venture capital investment cases occurred in the first half of 2012, and disclosed the investment amount of 199 million dollars.

from

From the two dimensions of investment volume and investment amount, the trend of steady growth in 2008 has reached a peak in 2011. The investment volume and investment amount increased by 41.7% and 9.4% respectively compared with 2010.

In the first half of 2012, compared with the same period in 2011, the activity declined somewhat. Although the amount of investment reached 199 million yuan, the investment volume was relatively small.

Wang Yixuan, an analyst at Qing Ke research center, said that Chinese garment enterprises are experiencing the pformation of their roles, from the earliest generation production and processing to self built brands.

Fast fashion brands have brought new vitality to the garment industry. With the acceleration of the successful operation and expansion of foreign famous fast fashion brands such as Zara and H&M, fast fashion has become one of the business models of many low-end clothing enterprises.

According to Wang Yixuan analysis, China's market capacity is large and consumer demand is becoming increasingly diversified.

But it is worth noting that China's fast fashion brand has not reached the "fast" in the true sense. There is a noticeable gap with the fast fashion brands abroad in terms of brand building, commodity design and supply chain integration.

Such as "high inventory pressure" has become a large number of China.

The common problems facing brands.