May 20, 2012, leader of Chinese sports brand

The flagship store in Wangfujing, Beijing, has been newly opened after its perfect positioning and elaborate decoration. It combines the elements of sports spirit and Chinese culture, emphasizing the design of environmental protection and international avant-garde atmosphere, making this store the most beautiful scenery in the bustling market of the capital.

In order to enable consumers to enjoy the fun of sports while shopping, the newly opened Lining Beijing Wangfujing flagship store is given a strong sports atmosphere.

At the same time, to meet the pace of the Olympic Games approaching, Lining brand hopes to use this opportunity to promote people's sports feelings, and ignite more enthusiasm.

Lining's brand image spokesman -- Olympic diving champion

Olympic gymnastics champion

At the scene, we jointly unveiled the new store and shared a good vision for Lining's brand development and Olympic journey.

It is reported that Lining Beijing Wangfujing flagship store is the highest image representative of Lining brand store in China. It is the flagship store of the new marketing concept, representing the most advanced mode of retail operation and the most comprehensive service experience.

After the grand opening ceremony, in order to enable the vast number of consumers to realize the unique service and new consumption experience, Wu Minxia and Chen Yibing entered the store with enthusiasm and entered the store service personnel, and through their own smile service, the flagship store of Lining Beijing Wangfujing opened up in a sparkling atmosphere.

The new Lining Beijing Wangfujing flagship store is full of sportsmanship and environmental philosophy.

由鱗次櫛比幅狀材料組成的突出式店面門臉充滿了當(dāng)代先鋒藝術(shù)氣息，可煥發(fā)出動感的七彩光芒;整體店面均采用魚骨為基礎(chǔ)設(shè)計(jì)元素，抽象而硬朗地將運(yùn)動韻律詮釋得完美盡致;店內(nèi)陳列道具的設(shè)計(jì)靈感均來自于運(yùn)動場館，吊環(huán)、單杠、鞍馬等運(yùn)動概念隨步可見;同時，這些陳列道具采用了堅(jiān)韌的竹子作為表皮材質(zhì)，在保持道具本身質(zhì)感的情況下同樣有利于環(huán)境保護(hù);如魚骨狀發(fā)散的樓梯則將現(xiàn)場消費(fèi)者的視覺直接引向產(chǎn)品展示區(qū)，并經(jīng)由紅色李寧logo飄帶串聯(lián)起旗艦店的四個樓層;特別值得一提的是貫穿四層的巨幅功能展示墻，隨著網(wǎng)線程序預(yù)設(shè)的效果，頻頻閃爍出柔和炫彩的光芒，將當(dāng)季主打的產(chǎn)品凸顯得格外搶眼。

The remarkable flashlights are not powered by electricity but replaced by innovative flash materials, which effectively save energy on the basis of maintaining beauty.

The environmental protection technology is widely adopted in the United States now, and Lining Beijing Wangfujing flagship store is the first Chinese shop to use this technology.

The first three floors of the new flagship store in Wangfujing, Beijing, are divided into men's sports, integrated shoe areas, women's sports, urban light sports, sports life, sports life, accessories and so on. The distribution of products is more professional and humanized, which is convenient for consumers to choose from a set of styles. Lining

The fourth distinctive layer, apart from showing Lining's classic products, has been carefully constructed into a consumer interaction area. It provides a variety of interactive entertainment experiences for shoppers, and can be used for product experience activities, or for consumers to take a nap and exchange.

For the opening of the new store, the representative of Li Ning Co said: "for a long time, Lining brand is committed to the spirit of communication, advocating a healthier and more innovative lifestyle.

With the opportunity of this Olympic hot spot, in order to make consumers more fully and timely put into the atmosphere of sports, we start from the details of flagship stores, and use various levels of design to enhance the mood of consumers' movements, so that people who love sports can experience the charm of professional movement more effectively.

In addition, we create a new concept of Lining flagship store, the significance is to create a non singled shopping environment for customers, and hope to provide consumers with real and meaningful consumption experience through pioneer technology and design.

Lining, the opening of the new flagship store in Beijing Wangfujing, is adhering to the advocacy of "Lining" to the movement itself and its spirit. It not only provides consumers with the latest and coolest sports and consumption experience, but also links up with sports, culture, fashion and experience.

The opening of Lining's flagship store in Wangfujing is a sign that Li Ning Co is pmitting pure sports spirit in a variety of forms.