On February 16, peak group and the U.S. women's Basketball League (WNBA) jointly announced the formation of a strategic partnership between the two sides. As the first Chinese sports brand to enter the NBA arena, peak is always one step ahead in the industry in terms of snatching NBA resources. From joining the Rockets court and signing rocket players, then signing the Bucks team and becoming the NBA's official market partner in China, peak is determined to take NBA as the development focus on the road of brand internationalization, and has repeatedly made innovative moves. At present, domestic industry giants such as Mengniu and Lenovo have set foot in NBA, and Quanzhou brands have made great achievements in the development of NBA resources. In addition to peak's full development of men's and women's competition resources in NBA official, team and players, Anta also formed a strategic partnership with the Rockets last year, and leisure clothing brand Western camel is the official Chinese market partner of NBA.