It's time to wake up, leaving all the good old days with pleasing cliches, optimistic predictions, and empty promises. For any sugar coated package of useless things, reality has not told you that you should know. And don't tell me that you don't want to know the harsh reality.

So whether you are looking for a job or want to get a better job, start a small business. enterprise Or you are just ordinary. Office worker Take a good look at the ten things that should be done and should not be done to improve your potential customers in 2012.

This 2012 improves you. Potential customers The ten things that should be done and what should not be done are not universally acceptable. There is no expedient measure. And they are not simple. But reality is always changing.

　　 Ten things you should do and should not do in 2012 to improve your potential customers:

Don't look forward to it. This is not the time to wishful thinking. Hope is actually a double disaster, because it will not only do you any good, it will also give you an optimistic sense of error and prevent you from taking the hard work you need to take.

A calm and objective attitude towards reality. Once you have a real understanding of the situation you are facing, you will be more efficient in positioning yourself to minimize potential risks and take advantage of opportunities.

Don't make new year's resolutions. They are stupid, but their roots are not workable. Oath and commitment are usually exaggerated, and without feedback loops, they are doomed to fail. The company has been making such a commitment. Guess what's worth it?

Set realistic goals. Then, plan and implement the goal. Small and well run companies set reasonable and realistic goals, put forward strategies and plans to achieve them, and then implement and monitor their progress. You should do exactly the same thing.

Don't avoid too much. I spend as much time on entertainment and recreation as anyone else. Please remember that everything takes time and space. Work while you work; play while you entertain. Just don't deceive yourself into thinking that all these Facebook and Twitter's lies are a good example to follow. And be not so.

Participate less in social networking, and more in practical communication. Put your little things aside and socialize with people. Communication and gossip in the real world are much more beneficial to your company and career than communication in the virtual world.

Don't try to improve the situation through consumption. This will not work for the federal government, nor is it true for you. Ask any crisis handling expert when they are faced with a company on the brink of collapse. What is their first consideration? The correct answer is the bottom line of the settlement. Of course, they will consider profitability next, but the first thing to consider is the bottom line of the settlement.

Keep your finance office in order. There is a clear picture of your financial situation - which means income and expenditure - you will know how tight the waist is, without damaging your ability to seize the opportunity.

Do not take the risk of endurance beyond your recession. When they do not retreat, some people will give up all good judgment and take risks. I don't know why. I guess they think they have nothing to lose, but this does not reduce the nature of stupidity or self destruction. Taking risks is helpful. Just don't play the bet that you can turn dirt into gold. You must lose.

Assume reasonable and calculated risks. It's okay to take risks and trust your instincts, as long as you repeatedly hammer out your intuition with many excellent questions, be knowledgeable about possibilities and traps, have a reliable record of achievement, and constantly try to figure out your ideas from other intuitions. In other words, don't do this stupid thing like doubling bad bets.

In 2012, improve your potential customers. These ten things you should do and shouldn't do are worth your careful taste.