China is the world's largest garment producer, and the garment industry accounts for nearly 30% of the global garment trade.

I interviewed a number of garment enterprises, summed up one: clothing brand and independent design ability is very low, most enterprises are relying on small profits but quick turnover mode to maintain survival, and with the development of society, consumer brand awareness and the influx of many high-end brands, such enterprises are bound to be eliminated.

In view of the situation of these garment enterprises in China, some related professionals also say that clothing enterprises need to increase their brand building ability. Product design and style are the biggest selling points in products. That is why many high-end luxury goods are processed in China, the price is very high, and the processing fees of Chinese enterprises are extremely low.

品牌和設(shè)計是一個產(chǎn)品的靈魂，靠著模仿和山寨的中國企業(yè)只能大打價格戰(zhàn)，一低再低，沒有品牌的產(chǎn)品價格高了沒有人買，而品牌的建設(shè)，自身風(fēng)格的形成除了與企業(yè)文化和設(shè)計師息息相關(guān)以外，企業(yè)要隨時與潮流和現(xiàn)今設(shè)計保持緊密聯(lián)系，輔助工具也非常重要;近年來，國內(nèi)出現(xiàn)了一些這方面專業(yè)的資訊網(wǎng)站，比如蝶訊網(wǎng)和POP服飾流行前線，而做的最好的算是POP服飾流行前線，作為中國最大的服裝款式設(shè)計圖庫和資訊網(wǎng)站，必然自己有一定的實力，不同風(fēng)格的款式設(shè)計非常有益于企業(yè)找準自己的定位，進行品牌建設(shè)，新推出一個新的欄目“高端企劃”欄目，讓企業(yè)掌握這些資訊就可以對設(shè)計流行了如指掌，給企業(yè)找到一條很好的出路，相信企業(yè)轉(zhuǎn)型和升級之路不會遙遠。