"In one year, we have split the online shopping market in two years, and surpassed our competitors for three years.

This is Ge Binbin's heroic words, no matter what the outcome will be, courage is commendable.

But only courage can't do it. What I'm interested in now is what kind of action he needs to make up for the current bull.

Baidu has ah, also once brave words, Tencent

In response to an interview with reporters, Ge Binbin mentioned that "after the sale service will be responsible for the end, we will have a first time payment mechanism", "the margin deposit will come from the product mix, so that users can get the first payment."

I do not understand this. Do not he know that Taobao has made a long advance payment? Taobao is regarded as the first competitor, but does not understand Taobao. It is amazing! I do not know how Chen Tianqiao felt when he heard these words.

For what Ge Binbin said

Although the Internet shopping market is very large and the money scene is wide, how much of the daily expenditure is spent on online shopping for the vast majority of consumers? 1/3? 1/5?

According to the 2010 China online shopping market research report, statistics show that online shopping accounts for only 3.3% of the total retail sales in 2010.

Even if you are an online shopping person, you will not spend more than 20% of your income on Internet consumption, so where do the remaining 80% consumers use it?

The answer is simple, consumption offline.

You will use the money you earn in shopping malls, restaurants, salons, karaoke, gas stations and gym.

Today's B2C and C2C e-business, though you can pack the items you purchased online, express them to you, but this is not enough to meet your daily consumption needs.

Even if there are more and more kinds of goods sold online, mailing will not satisfy your service experience such as shopping, dining, hairdressing, fitness and so on.

Although group buying can do this, a series of problems exposed by group buying have aroused people's concern about group buying O2O mode.

After B2B, B2C and C2C, O2O Xu is another area with potential value.

O2O first looks for consumers online, then brings them to the real stores to complete the remaining 80% consumption.

It meets the needs of consumers' offline service experience, and creates more opportunities for businesses to create more benefits.

So, how to build a reasonable and effective O2O model is.