Made of corn silk, ocean pattern T-shirt, recycled mineral water bottle, recycled fiber fabric fashion, natural colored cotton, environmental protection clothing...... Recently, held at the Paris versailen Exhibition Center. France On the Who 's Next fashion show, the left bank as the only representative of the Chinese fashion brand to be exhibited is particularly eye-catching. The concept of environmental elements is displayed on the central exhibition stand of the most prominent representative of the international fashion trend.

Hong Jinshan, CEO and design director of the left bank costumes limited, said the left bank has been practicing the concept of environmental protection while focusing on the innovation of dress art. From its debut in China International Fashion Week in 2006, it launched the brand "fashion to the left" declaration, started to jointly protect the international CI group, invited many stars and other young idols to tour the "save the earth" charity show public welfare activities, and donated more than 5000 environmentally friendly bicycles to the society to consumers. Introduction "Green envoy" action on environmental protection and emission reduction to 1000 left bank costumes in China brand The store has implemented the "green lighting plan" to reduce the electricity consumption by 65%. From the keynote speech at the Copenhagen Climate Conference on the declaration of citizens' environmental protection on the left bank, it planned to organize the "save the earth, China Power" campaign to invest in huge amounts of money to develop environmentally friendly low carbon fashions, which are different from traditional clothing materials.

It is understood that the left bank of the design team of professional environmental protection research and development strength increased to 1/3, the development of natural colored cotton and pure cotton products, removed the pollution of clothing processing links, from the environmental protection single clothing launched from the jacket to the inside of the low carbon clothing, hidden heart research launched a special Pulp environmental protection jacket. This kind of environment-friendly fashion with waterproof, wind resistant, washable, wearable, light and breathable functions is well worn and can be completely degraded.

At present, the left bank has been listed on the New York stock exchange. Statistics It shows that in 2010, 1103 left bank brand stores spread all over the country, and the sales revenue of the left bank brand in the domestic market was 870 million yuan, and that in the first half of 2011 increased by more than 30%.