Fashion shop Display window A unique display is installed in the shop window of Sisley St. Bella Plaza, Milan, opened in late September. The display can present the rich contents of Benetton group communications research center Fabrica and the website community, and it can interact directly with customers.

　　 Amusing Digital display window

The concept store, designed by Arcabi studio in Florence, has a large 24 meter long screen, which is a fun interactive display window. The interactive window device is placed in the store, but it can project images onto the ordinary glass on the Sisley Street glass window. Customers click the image screen across the glass, and the interactive window device in the shop can sense the movements of the customer's fingers, make precise location of the finger position, control the image to match the operation of the user, and transform a plain glass window into a super large interactive advertisement. Touch screen 。

This interactive digital display window is synchronized with several projectors. The content provided by Fabrica and the website community can be displayed on the shop windows, or on the glass in front of the cash register. Customers can interact directly with the screen.

As a result, people in St. Bella's Square found that the contents of Independentpeople.com blogs appeared on the big screen of Sisley's windows, sometimes presenting Sisley's latest fashion blockbusters, just like series of comic strips. This unique device was created by Fabrica, a communications research center of Benetton group. Fabrica is the communications research and Development Center under the fashion brand Benetton. It studies clothes instead of clothes. Instead, it selects tens of very young artists from thousands of applications every year, and works in the Fabrica headquarters compound to complete design, plane, video, music, media and so on. Art Project 。

　　 Closer to consumers

The main idea of Sisley's new concept store is to enhance the clarity of display. It regards customers as different individuals and wants everyone to be modern. grace The atmosphere has its own style and personality, where customers can enjoy products and choose colors and sizes quickly and easily.

"We have started implementing comprehensive investment plans, covering brand and structure to support company strategy and development." AlessandroBenetton, executive vice president of Benetton group, said: "this indicates that we are eager to make Sisley develop continuously, making the brand play a more important role in the development and diversity of the group. The opening of the new Sisley concept store is an important step in this process and will expand from Italy to the whole global sales network.

The spirit of independence is the main concept of Sisley. This spirit of independence can be expressed not only by products, but also by the desire for a free lifestyle, and to experience opportunities and express them effectively. All of this is presented in new concept stores, brand new official website, Independentpeople.com blog, social media and new publicity activities.

In addition, Sisley, a new concept shop, unveiled a group of 2012 spring and summer products. During the opening ceremony, AlessandroBenetton took the lead in the special "independent wall" of St. Bella's Square and wrote his personal view on the concept of independence, under the testimony of fashion groups, media and the public. Since then, guests and the public have also written their views on this topic on the wall, which may also be used in Sisley's new T-shirt.