Wang Zhentao, chairman of AOKANG group: defeated AOKANG at the last minute, AOKANG became the last sponsor of the Olympic Games, burned the fake shoes, the Chinese shoe king, and the leader respondent to the EU anti-dumping.

Wang Zhentao, the subject matter, will never miss the excellent marketing opportunity of the Olympic Games. At the last minute of the deadline, AOKANG beat many competitors to become the last sponsor of the Beijing Olympic Games.

In Wang Zhentao's view, "the AOKANG of 2008 Olympic Games is like the Nike of the 1984 Losangeles Olympic Games."

Obviously, Wang Zhentao hopes that the Olympic Games will still be the road of AOKANG internationalization.

To this end, AOKANG has launched the "dream activities" and "elegant demeanour plan". The former helps AOKANG champions to realize the "commonweal dream" of everyone through the AOKANG fund, while the latter is bidding for AOKANG green business shoe leather shoes globally in accordance with the requirements of Green Olympics.

Through this series of activities, AOKANG skillfully combined Olympic stars, charity activities and brand publicity. The three leveraged each other to create AOKANG's greater power in the international market.