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China International Shoe Exhibition: Strengthening Sino Italian Economic Cooperation Is Imperative

2011/9/27 16:11:00 42

In the middle of this month, "Sino Italian Economic Cooperation Forum - shoe industry summit 2011" was held at the world's top shoe exhibition MICAM Italy.

This event is sponsored by Italy national Footwear Association, Italy FERMO Provincial Federation of industries and Shanghai Luo Pan International Trade Co., Ltd., CO sponsored by the Eleventh China (Guangzhou) International Footwear Exhibition Organizing Committee.

The important guests at the scene were Cleto Sagripanti, chairman of Italy national Footwear Association, Gimmi Baldinini, President of Italy Baldinini shoe industry Limited by Share Ltd, Fu Yunyan, Consul General of China's Consul General in Milan, and Xi Qiang, chairman of China (Guangzhou) International Footwear Industry Exhibition.

The European leather industry represented by Italy, Spain and Germany represents the highest level of leather technology and technology in the world.

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The leather and fur processing plants in these countries are mostly medium and small, and most of them have less than 100 employees.

The label made of "made in Italy" leather means high quality, excellent quality and complete variety in the eyes of consumers. It is the world's leading fashion leather.

Italy, the traditional leather producing country, which is the leading position in Europe and the world, has made up about 20% of the world's total production, accounting for 65% of the total output value of the EU.

Italy tanning enterprises are international oriented enterprises, and most of them have close cooperation with foreign suppliers and customers.

Italy shoe manufacturing is unassailable, representing the world's top level, despite the first two years of twenty-first Century, Italy.

Leatherwear

The industry is facing many problems of competition from all parts of the world, especially the pressure from Asian manufacturers. However, according to the news of Italy Leather Manufacturing Association (AIM PES), Italy leather industry has not stagnated, on the contrary, production and exports are gradually improving.

To further seek development and expand channels, China's footwear industry elites are invited to discuss "how to strengthen the economic cooperation between China and Italy?"

Related topics.

(Mr. Chen Xiqiang, President of Dana exhibition group and group photo of Cleto Sagripanti summit of chairman of Italy national Footwear Association)

Mr. Chen Xiqiang, President of the Dana exhibition group, named "Italy shoe brand" how to choose the best way to enter China.

market

On the spot speech.

Mr. Chen Xiqiang said that understanding the difference between China's and Italy's footwear industry's sales model is conducive to more effective expansion of the Chinese market.

In China, 90% is retailing, and it does not operate its own brand. It provides operations such as site leasing or business commission, and is not responsible for marketing.

Such as China's department stores, supermarkets and so on.

Chinese brands, distributors and producers are often the same companies.

These characteristics determine the development of footwear industry.

China is vast in territory and abundant in resources, with great differences in region and climate. Different cities have different requirements for the material and style of shoes.

Therefore, different brand positioning in Europe has great opportunities to develop in China.

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Guangzhou, China, is the birthplace of shoe brand operation and the birthplace of Chinese shoe design and development.

Guangzhou is the heart of the development of China's shoe brands, the headquarters of the footwear industry, and the bridge to communicate at home and abroad.

The "China International shoes exhibition", which will be held in Guangzhou on April 1, 2012 - 3, is China's largest footwear exhibition. The exhibition has a good reputation and influence.

Nearly 400 brands from more than 20 countries are exhibiting.

It can be said that "China International Footwear Exhibition" is the best way to expand the Chinese market.

(Sino Italian economic cooperation forum scene)

President Chen Xiqiang also said: for Italy brand, according to the strength and characteristics of its own brand, choose the best way to enter China.

For example: direct entry into China's retail channels (department stores, markets, etc.); export brands through China's well-known brands in terms of marriage, cooperation and agency; enter the Chinese market through Chinese footwear traders, distributors and wholesalers; centralized small and medium sized brands in Italy enter the Chinese market through the uniting of middlemen; through the production and processing of China's high-end brands in Italy, OEM will enter the Chinese market.

And through e-commerce operators, such as opening Europe or Italy shoes brand area on the cover net.

No matter what kind of means, participating in professional exhibition of shoes is undoubtedly one of the most convenient ways for Italy brand to enter the Chinese market.

The Eleventh China international shoe exhibition will be held in Guangzhou Jinhan Exhibition Center from April 1, 2012 to 3. The Dana exhibition group puts forward the theme of "upgrading pformation and brand building", and makes full use of all the advantages to make a magnificent start.

At that time, the exhibition site will open up a large exhibition space, organize a complete range of high-grade shoes, create a rich and perfect exhibition of the same period, invite senior foreign and domestic shoe industry group.

This is a comprehensive, open and comprehensive display platform.

The Eleventh China international shoe exhibition will have a qualitative leap in shaping the brand value of footwear industry.