Heng Yuan Xiang Increased Sponsorship Of Sports Events &Nbsp, And Helped Them Establish New Positioning.

2011/7/30 9:03:00 74

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Heng Yuan Xiang Patronage

Huang Jueren, general manager of Heng Yuan Xiang

In recent years,

hyz

Clothing has frequently appeared in the Beijing Olympic Games and Shanghai World Expo.

Economics

Huang Jueren, general manager of Shanghai Heng Yuan Xiang Fashion Co., Ltd., said Heng Yuan Xiang can promote the development of the clothing industry of Heng Yuan Xiang by participating in the large-scale sports such as the Beijing Olympic Games and World Expo. On the other hand, he can help Heng Yuan Xiang set up a new position.

Huang Jueren pointed out that at present many

Consumer

For Heng Yuan Xiang's understanding is only on the sweater, consumers only know Heng Yuan Xiang wool, sweater, but in fact not.

Over the past two years, Heng Yuan Xiang has made significant changes in clothing. For example, the clothes of Huang Hongpei, the Chinese delegation of the 08 Olympic Games, and the clothing exhibition in World Expo Pavilion in 2010, are constantly promoting the development of the clothing industry with the help of Heng Yuan Xiang's whole brand.

In addition, for Heng Yuan Xiang to set up a new positioning, Huang Jueren said that in the near future, we can not quickly form a new position, but we must use other resources to build and promote together.

Heng Yuan Xiang, the first partner of the Chinese Olympic Committee, has been active in sports events in recent two years. The Chinese delegation is also wearing the clothing of Heng Yuan Xiang.

Ceremony

Equipment to provide athletes' costumes for the Olympic Organizing Committee.

This kind of service is to promote Heng Yuan Xiang's new positioning by means of other resources combination.