Dangdang Started Packaging 2 Plan &Nbsp; Clothing Mall Launched First.
With the continuous expansion of department store business, B2C online stores are facing the problem of commodity pportation brought about by unified standardized packaging.
Dangdang formally disclosed the "packaging 2" plan in July 27th.
clothing
Products such as cosmetics, books, mother and baby, etc. have been introduced to custom-made packaging service.
First of all, the revised version of the new clothing is Dangdang clothing mall, the use of rigid kraft paper box, to avoid the original plastic bags in pport may cause damage to clothing.
At the same time, simple and generous design gives consumers a stronger sense of fashion.
According to Dangdang clothing category
Be responsible for
People introduced, "the replacement of packaging is absorbing many.
user
The adjustment made on the basis of feedback, and in the selection of packaging materials, we choose renewable green materials, and the cost will not have any impact on commodity prices. Consumers will still be able to buy better products at the best price. "
In response to the "packaging 2" plan, Dangdang CEO Li Guoqing said, "the richness of categories requires us to make changes.
For example, previous packaging standards are not suitable for clothing, which requires rigid protection.
For example, many cosmetics are liquid and fragile, and previous standards are not suitable.
same
It needs to be changed.
Soon, we will also meet with you.
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