Recently, you can see it in all streets and alleys. Lining , Anta , XTEP And other domestic brands, playing a very attractive promotional activities. Among them, there are 3 pieces, 40 percent off, 2 pieces and 30 percent off pieces in Anta store; 361 degrees are "100 flowers 200" 50 percent off activities; Lining, apart from some new ones, "25% off".

In the pedestrian street 361 degrees shop, the clerk told reporters, "now the discount is all the old and the old, the autumn money has not yet, the autumn will definitely increase the price." And Lining store clerk also told reporters, "from the current part of the new products, the price of autumn clothing will rise." Now the discount is part of summer wear and autumn wear is not yet there. What is the collective price increase?

Although the domestic sports brand enterprises all claim that price rises are due to cost pressures, "it is inevitable", but this kind of "all over the world" price increases or consumers are "very hurt". Consumers can not help wondering: Why are prices rising so unanimously?

Many brands insist on the "cost push theory", claiming that the cost factors such as the rents of raw materials, manpower and commercial real estate rents have led to the low profit margins of enterprises.