Yesterday, the biennial Global department stores The high level Forum (WCSF) was first held in Shanghai.

Yesterday, the two-year Global Forum on department stores (WCSF) was held in Shanghai for the first time. 18 chief executives and 300 representatives from retail giants from around the world discussed the challenges and opportunities faced by China's department stores in a 2 day forum.

Lining, chief executive officer and chief executive officer of sporting goods company limited, Zhang Zhiyong, describes the company's development. Electronic Commerce The attitude is very "tangled up".

Zhang Zhiyong said frankly, Lining currently has 8000 retail stores, once vigorously develop e-commerce, it is likely to hit the line. Sale To bear the pressure of dealers under the line. Therefore, at present, Lining's e-commerce focuses more on experiential consumption, locating in the special needs of the crowd. However, he said that e-commerce could be a good way to explore the international market.

Li Guoding, general manager of Bailian Group, said that by September 2010, Bailian electronic commerce company had increased from 50 million yuan to 120 million yuan at the time of founding, but the total turnover of e-commerce was relatively small. Li Guoding believes that in China, the traditional department stores have their own loyal consumers and can develop together with e-commerce.

Chen Yougang, the head of McKinsey Co's Shanghai office, said that within 4-5 years, China will become the largest online consumer market in the world, and this has brought potential to the traditional department stores in the field of e-commerce. According to its statistics, the most important selling types of domestic electricity suppliers are clothing and electrical appliances. The price advantage and variety selection will change the competitive situation of traditional department stores in the inferior position of China's two or three tier city entities.

It is understood that the global department store industry summit is a professional Summit Forum founded by the World Federation of department stores (IGDS), held every 2 years, and held the first forum in Moscow in 2009. The Global Forum on department stores is jointly organized by Bailian Group and World Federation of general merchandise industry. The theme of the forum is "China's influence on department stores and suppliers".