Yesterday,

Last week, "Yao team" was commissioned by Yao Ming to announce the formal prosecution of Wuhan Yunhe shark sporting goods Co., Ltd., the improper use of the "Yao Ming generation" as a commercial logo, which constituted a violation of Yao Ming.

This is not a simple infringement case, but behind it is a relationship network and a huge gold mine.

In fact, the defendant Wuhan Yunhe shark sporting goods Co., Ltd. is only the authorized producer of the "Yao Ming generation" trademark. The real holder of the trademark is Cheung Kwok Keung, the head of the Yao Ming generation brand organization. He once served as the head coach of the Shanghai men's basketball team and was a teammate with Yao Zhiyuan, Yao Zhiyuan's father. "When I was the coach, Yao Ming had just entered the youth team. After I left office, Li Qiuping took over the post of head coach."

Cheung Kwok Keung said.

It is worth noting that the "Yao team" did not prosecute Cheung Kwok Keung and his company, but the authorized producer of Wuhan Yunhe shark sporting goods Co., Ltd., which is backed by a well-known military enterprise.

It is also known that disputes about the "Yao Ming generation" trademark have surfaced 10 years ago.

As early as 2001, Cheung Kwok Keung, who tried to do business, registered the trademark of the "Yao Ming generation". At that time, Yao Ming had not landed on the NBA, until Yao Ming landed on NBA as a champion scholar in 2002. When Yao team was registered with dozens of "Yao Ming" products in the business sector, they discovered that the two categories of sports shoes and clothing were registered in advance by Yao Ming generation in 2001.

Since then, both Yao and Cheung Kwok Keung have raised objections to the national trademark office. However, the dispute caused by the trademark registration of the "Yao Ming generation" has not been settled yet.

During this period, the two sides also had contacts, telephone communication, interviews have been, until we go to the judicial process.

In June 2010, Cheung Kwok Keung filed a lawsuit against the first intermediate court of Beijing. Cheung Kwok Keung appealed to Gao FA this year in Beijing.

Subsequently, "Yao team" brought a lawsuit against Wuhan Yunhe to the Wuhan intermediate people's court.

Why did it drag on for ten years? The reason for Yao's team's response to the media is that "if we had fought a lawsuit against the masses at that time, we would have made the trademark of this infringement a great reputation", while Cheung Kwok Keung disclosed that the reason why the two sides had not talked about it was mainly that the Yao team was asking too much price.