Where does the fashion trend come from? Through what channels? At the same time, information is also changing. Live what you want? It depends on the sensitivity of the designer himself, and also on the enterprise's own commodity planning system. 。

How to catch the fashion trend?

Liu Yong:

Through the popular trend of professional website, magazine browsing, street market survey, popular trend press conference. And related brand press conferences to understand trends. Besides, it can also track competitors' goods for a long time. Product situation.

Ji Wenbo:

It depends on our designer's understanding of clothing itself, his understanding of social life, and his understanding of culture and art. And so on. These tests our sensitivity. The idea of our designers must keep pace with the development of society. We also Instead of relying on some institutions, they rely on their own understanding of fashion trends.

Mr. CABBEEN:

   
I will refer to the prediction issued by some professional trend organizations, which is more to observe, experience and judge in life. 。 For example, news, television, people on the street, other art fields, and even conversations with people. 。 As far as the trend is concerned, there is a general rule and there are different phenomena. Because people are increasingly pursuing individuality, fashion is becoming more and more diversified. For example, there are fashion trends. Some of them insist on the style of anti trend, and the latter form a market, which means that it also becomes a kind of market. Popular.

Shi Jie:

Conduct a market analysis of the quarterly sales of their brands; there are some historical professional trend research machines abroad. A regular trend report; a fashion week in Europe and America.

Wang Wei:

International top brands press conference; forecast of foreign fashion trends; brand sales analysis over the past year.

The trend has been found. How should we use it in product development? The enterprise itself is different, and its application is also different. Not quite the same. The director of design (product), as the chief designer of product development, has a strong tendency to apply the trend of fashion. Right initiative.