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YOUNGOR Makes Efforts To Create The "Second Industry Chain" Of Brand Culture.

2011/4/11 11:33:00 56

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Because there is a cotton field.

market

Vertical

industry chain

The famous YOUNGOR, in recent years, has set off the "second industry chain" trend of creating brand culture in the industry.

A few days ago, YOUNGOR presented the six brands of MAYOR, YOUNGOR, GY, Hart Schaffner Marx, CEO and HANP to the Beijing Clothing Fair to show the fruits of brand innovation and development.

In 2009,

Youngor

Li Ru, chairman of the group, put forward "to pform YOUNGOR from the world's largest factory into a creative world of art", and to create and upgrade the brand value into the brand development plan.

"Brand innovation is not just product design, but cultural and creative industry chain from fabric, accessories to design, technology and even channel construction."

Li Rucheng said that YOUNGOR has already had a good foundation on the road of brand building. To continue to make strong brands and create the "second industry chain" is crucial for enterprises and industries to change their development mode as soon as possible.

Costume Fair

During the period, HANP brand displayed the new green of hemp as a theme of "hemp day".

Environmental protection materials

As a result of its industrialization, HANP is a brand of China's original green clothing brand. The fabric used is hemp modified hemp, which has the functions of moisture absorption, breathability, deodorization, bacteriostasis and radiation resistance. It also gives the product a natural, environmentally friendly and healthy quality.

Not only is hemp family, but YOUNGOR's many brand products are using hemp fiber material blended fabric to enhance the product's green environmental quality.

At the same time, YOUNGOR focuses on creating high-quality and high style men's clothing in design and technology. The business, leisure, wedding and travel series launched at the Expo once again extended the main line of high-tech and new materials.

At the show, another son of YOUNGOR

brand

GY embodies the results of design creation, which is different from the steady YOUNGOR brand image in the past. Positioning young GY adds a touch of fashion color.

Since the implementation of brand strategy, YOUNGOR has integrated international resources and collaborated with the Japanese international design team to create a young fashion brand GY, bringing rational, rigorous and ideological philosophy into the avant-garde fashion mix and match style.

In addition, YOUNGOR also plans to independently cultivate 100 outstanding creative talents through brand studios.

As an industry leader in China, in recent years, efforts have been made to increase input in product innovation and product refinement. A breakthrough has been made in the technological development of hemp industry. The staff member of the hemp studio said: "now the product has increased the number of hemp branches to 80, and the appearance of hand and appearance has been greatly improved. Many innovations such as the application of double mercerizing technology in hemp have made significant progress in the application of hemp in knitted and woven products.

The MAYOR brand tailored specifically for the public service staff highlights the classic and high-end style in product functionality and detail, giving the product a collection value.

This year, MAYOR emphasizes the return of classics and peace in style. Some of the products will reproduce the classic styles and fabrics of YOUNGOR in the past thirty years.

In addition, the YOUNGOR marketing network system across the country has begun to "change face". In the past two years, the six brands of YOUNGOR have landed and blooming. GY has opened nearly 100 professional halls, while HMA has opened 8 life experience museums in Ningbo, Hangzhou, Beijing and Shanghai. This year, it plans to increase the experience hall to 30.

At the sales terminal, YOUNGOR will further explore channel innovation and business mode innovation. Recently, YOUNGOR has planned to set up a city brand experience hall in Shanghai, Beijing and Hangzhou, so as to create new brand ideas and enhance brand image.

As for the popular online marketing, YOUNGOR is also actively exploring, and its CEO brand has begun to try online sales, and has achieved good results.

YOUNGOR has accelerated the implementation of brand strategy in recent years. The six brands have precise positioning, distinct personality and widely praised products. The establishment of the "second industry chain" is an important support for YOUNGOR's steady growth in garment industry, and it also enhances confidence in the pformation from production to brand operation.